Skip to content


How Can You Know What Is “Better”?

1 comment

One of the best parts about my job is the view.  On "A" shift mornings, I leave my home and drive to Hilton Head Island Fire & Rescue's Station 7 where the Line Battalion Chief's office is located.  Since I live near the beach, I actually head to work opposite the commuter traffic, but at that time, traffic is still pretty light.  My route takes me over the Cross Island Bridge traversing Broad Creek, a long, wide tidal creek and pristine salt marsh that comes within a 100 yards of splitting the Island in two.

At a little after 0600 most of the year, the sun is coming up in the East over Broad Creek at the exact same time as I cross the bridge.  The result is a collection of some of the most spectacular sunrises I have ever seen.  Almost every morning, the view is a little different in the sky, but with the lighting of the tidal marsh on that angle, as well as a marina and some other landmarks, it is a glorious sight.

One morning as I crossed the bridge, a car was stopped on the bike lane, the driver taking a picture.  While this is pretty common, I remember the sunrise wasn't the most spectactular I had seen in a while and I thought, "Wow.  He thinks that's a great sunrise and it's probably one of the least amazing of the year."

But in thinking about that idea, it occurred to me that while I got to see this great sunrise almost every morning, I knew that this wasn't a "keeper".  For this poor guy it was one of the highlights of his trip, but because he might have been from somewhere that doesn't have these kinds of views, or for any number of reasons, he didn't know what he was missing.

Your own organization can be much the same way.  You could be "the best". Your department could be a shining example of excellence in your area.  But really, how do you know if you are doing anything significant, or innovative, or even RIGHT if you don't benchmark against other comparable organizations?  

But similarly, what if you are choosing the wrong benchmarks?  There are more than a few methods to measure your organization that can give you the snapshot you need for continual improvement.  And there are those who provide no meaningful yardstick to measure against, especially since some of them have been used to prop up organizations who can meet their "standards" yet fail to achieve even the slightest dent in what is considered a modern emergency service organization.

When someone inquires about accreditation and wonders what an organization can possibly gain from such recognition, in many cases, it is not necessarily the acknowledgement of having met those standards, but the effort the people of the organization make in getting there.  Members of an accredited organization that participate in the process find that they understand the strengths as well as the weaknesses of their organization much better than those who do not.  The knowledge aquired about the organization isn't the most important benefit, though.  More important is the process of examining the facets of running the department and understanding how each part is integral to the workings of the whole.

The challenge of seeking the perfect sunrise requires research to know when and where to find it.  A little experimentation is necessary to see that sunrise from different vantage points and to understand the desired qualities.  Some luck helps in that sometimes the solutions fall right into our laps and we just happen to be in the right place at the right time.  But ultimately, we can't just look at one sunrise and say, "That's the best one", unless of course, it's the only one you ever see.

Stretch a little.  Go out and see what you can see.  Ask questions and open your mind.  Learn and understand the nature of quality and how it presents itself in the efforts you make.  And when you have seen more, you can see that your way might not be the only way, and likewise, someone else might see what you see and they might be enlightened as well. 

 

We Try Harder

No comments

SC-TF1 Demobilizing From Chalmette, LA after Hurricane Katrina, 2005.

I had the opportunity to be part of a test rehearsal for a web conference going on Friday. In one of the questions, we were asked, “If you had to give your department a grade, what would it be?” I was the only one who gave my department an “A”. Of course, when you see that you have made a choice like that, you immediately begin to second-guess yourself.

I was pretty self-conscious about that decision, even though nobody knew who answered each question and nobody would have known it was me that graded us so. I actually thought about it long afterward, in an attempt to understand in my absolute certainty with 10 seconds on the clock, that we deserved the highest mark on a standard grade. It was, frankly, a little presumptuous of me.

The quick answer is that we don’t deserve an “A”. We are definitely customer oriented and we are definitely aggressive firefighters who use best practices and manage our risk appropriately. We are definitely on the leading edge of EMS delivery and while we are not THE organization by which all should be measured, many would be doing pretty well to do so.

But while we are definitely making huge strides and we have many accomplishments, we aren’t where we feel we should be. That is universally agreed upon in our organization. There is just too much to do, and while we are hitting the high priority items, there are so many things we want to do, and have begun doing, but there are only 24 hours in a day and finite resources otherwise at our disposal.

It is for the same reason, perhaps, that I should instead embrace the criticism of some in the knowledge that the minute we stop reassessing our service we become complacent. Don’t believe for a second that I don’t take the criticism personally, because although I shouldn’t, I do. Just as you know all the idiosyncrasies of your own children, you’d never stand for anyone else criticizing them. And, after 29 years of being part of the core individuals who pushed, pulled and shaped what is now known as our department, I have very little patience for the particular individuals who have come along since with a lot of criticism and no substantive contributions. My personal take on it, in fact, is that we have a list of people who would be happy to take their jobs.

Our line of reasoning, however, should be to embrace the constructive criticism that can be drawn from some of the comments. We should always perform self-critique, but self-critique is not self-immolation. We should always be pulling lessons from where we are and where we want to be, and the reason why we aren’t where we want to be. But this isn’t an effort to tell us what a bad job we are doing, but ways in which we need to improve.

The minute we begin to believe we are Number One in the county, the state, the region, or the nation, and we begin to believe we are “The Best”, we (all of us) tend to believe we can’t learn from others or from ourselves. It also demeans the rest of those who do an excellent job providing service with the resources they have in the community they must serve. Of all things, though, it’s pretty presumptuous again to suggest that we are the best at anything other than delivering the emergency services on Hilton Head Island, because really, that’s all that matters.

My own personal vision for our organization is to be one of those departments that others hold up to say, “This is the gold standard. This is how we want to be”. We continue to make leaps in that direction. We are, though, our own worst critics. We need to always be looking out for better ways to improve. Daily, we must try harder.

The effort must be placed on continual improvement. “Zero defects” is a pretty lofty goal, but in our business, zero defects may be the difference between life and death, between going home in the morning or going home in the hosebed of the rig under a pair of crossed aerials.

Never get complacent. Never believe you are the best, at least not for longer than it takes to get to the desired result, then to take a breath, look around, and say, “Where to from here?” The moment we stop, we die. We should always resolve to do better each time we are presented with a new challenge and to dig out whatever lessons we can observe from our current situation. There is no time to dwell on it, though. Digest it, make the adjustment, and move on.

Power of Positive

No comments

I have heard it said that the only reason a bee can fly is because it doesn’t know it shouldn’t. And I am fully aware that this notion has been debunked because those beliefs were originally based on fixed wing aerodynamics, however, I wasn’t interested so much in that as I was in the quote.

I happened to be listening to a podcast of TEDTalks, in particular, the disabled activist Caroline Casey speaking about looking past limitations. It is really a motivating talk when you listen to it and I don’t want to spoil the surprise for you, but the point she humorously makes is that often, the limits on what we can do are ones we have put there ourselves. If we don’t know we have limitations, there’s really no saying that we can’t do something. This of course assumes that whatever it is that you are trying to achieve is possible within the laws of physics; for example, I don’t know if I can or cannot lift a Yugo because I have never tried, but something tells me that it’s not likely. I know I can’t overhead press a Suzuki GS750E, so logically I know certain limits.

But in achieving our dreams, the amazing thing about the human mind is that if we don’t know how to do something, and we are innovative enough and curious enough, we can take what resources we have and solve problems. After all, mankind has been doing this since the invention of the wheel, and our creativity continues to evolve daily with each new thing we know (and each thing we don’t).

As leaders, we have to not just eliminate barriers for our subordinates’ success, but to avoid putting ideas of failure in their head as well. I can think of a number of occasions in my life where I was discouraged from doing something because the individual themselves saw it as “impossible” or “unrealistic”. I know of times where my own vision was belittled by people whom I should have been getting encouragement from instead.

There is a difference between coaching or mentoring to consider timing and resource allocation, or simply looking at alternatives, and complete undermining of your dreams. In my own case, sometimes I wonder what those people say now that I have made some of those dreams possible?

Failure is something to be expected when we are stretching forward. We reach until we slip and fall. But success comes when you learn to recover from failure. If you have to be propped back up every time you get knocked down, it doesn’t build resilience, it builds dependence. A key secret to success is to appreciate the failures for what they are: a lesson. Develop ideas based on those experiences and get back on the road again.

We need to understand that dreams are what positive change is made of. If we aren’t focusing on the hurdles, we won’t be worried about clearing them. And if we happen to hit one of those hurdles, we keep our eyes on the goal and figure out what it takes to get there. Look to the finish line and reap the reward of success.

Tillered Aerials and Safety Collaboration

No comments

Hilton Head Island Truck 6 working in Palmetto Dunes.

In the years before becoming a chief officer I spent the very large majority of my career as a truck company officer. The last ten years of my assignment to Truck 6 was spent on the tractor-drawn aerial we currently have. The crews assigned to Six-Truck will have a “new” ride soon; our reserve tiller is off being re-tractored and the trailer refurbished. Once the new one returns, the ALF piece that served us valiantly for all these years will then rotate to reserve status.

Since I was the lifer truckie captain and one of only three in the department who had even sat behind the wheel of a TDA before (I’m pretty sure that’s the only reason I got the job), I got to shop, spec, purchase, equip, and train the company in our new concept. We brought in an expert who was likewise, a lifer truckie, and learned to drive the TDA the old fashioned way (drive it around the parking lot for a while).

My observation was such that, as an educator, there was probably a more effective method of developing drivers for this specialized piece of machinery. When we were doing research on writing a course on driving tillers, I found a shocking lack of information (at that time) on them and ultimately, a few colleagues and I developed the coursework from which we certify our personnel to drive. This, to satisfy the naysayers, also involved INTENSIVE driving of the vehicle: beachfront parking lots during summer, night driving, driving in the rain, and lots and lots of situational stuff. Needless to say, when we were done, that first round of drivers was pretty proficient.

Lately we have been finding that there is a desire for some to want to reduce the requirements for TDA chauffeurs and tiller operators and I expressed my opinion that this was not the way to go. Our organization does all kinds of stuff in our community in conjunction with our customer service outlook, as well as respond on emergencies. Time is very valuable, but I also know of a long and distinguished history of TDA mishaps that each time point to a missed element of discipline and training. There are basic laws of physics that really come into play with a tractor-drawn aerial that don’t in your basic straight frame aerial, and I have been less than tolerant of relief drivers who don’t understand that.

So you can imagine my interest when I found out about this video collaboration between the Raleigh and Seattle Fire Departments as can be seen here:Raleigh and Seattle Collaborative Training Video I have been watching to see what lessons we might get out of the Raleigh TDA rollover and it seems as if we will have a very valuable tool for educating not only TDA drivers, but all firefighters as well.

But while this could evolve into an entire lesson on driving tillered apparatus, the discussion I want to actually have is that there is a wealth of information out there that you all have the opportunity to obtain. We find too often that people are unwilling to accept the observations and experiences of others and instead “reinvent the wheel” regularly, wasting time and money in the process. But these two departments saw needs and worked together to produce a valuable teaching tool.

There is no shame in finding out what mistakes (or positively, what efforts) have been previously made in our business and asking questions about he good, the bad, and the ugly. This is called research. We ask questions to determine an answer to a problem and rely on science and experience to make decisions. The problem is, it requires effort and it requires being candid about the issues. But no progress gets made without learning about what went right and what went wrong.

Check out the video and tell me what you think. I have already viewed it a number of times and take away something new each time. We are fortunate (and thankful) that no one was killed in this event. And it goes without saying, I thank both departments for their sincere effort in making the job safer. But the lessons learned are no good to anyone if we keep them locked up in a closet. Share the knowledge, collaborate, and learn from one another.

Note: I meant to add this link as well and failed to do it: The Fire Engineering article that spurred my interest. I like to give credit where credit is due.

The Way of The Chief

7 comments

The chief who is resolute, brave, and strong is capable of leading fire companies into battle. The chief who is intelligent and visionary is capable of developing the department. Chiefs who are strong and brave, while possessing intelligence and vision, are capable of leading thousands.

We tend to think that one set of characteristics is independent of the other, when in fact, there are those who have learned to develop all of these qualities. Rhett Fleitz, over on Fire Critic, posed the question, “Who will be our new leaders in the fire service?” Who are tomorrow’s Brunos and Yvarras? Our Downeys and Dunns? The Brennans and the Brannigans? What did these people possess that we, perhaps, do not?

Maybe things like charisma, or an innate knowledge of what ideas stick and how to sell them to others? Or perhaps it is simply a passion for their ideas? Is it that they cared for others so much that they were/are compelled to share all of their riches, which in their cases were their vision of something better than the status quo?

If you look at my list, you’ll note that some of those names are no longer with us and some still are. While legends may grow after someone passes away, none of the individuals identified in my short list became legendary only after their demise. In fact, when they left us, they were very much in the leading edge. Those on the list who are still among us, although retired, are still sharing their passion with us today. They could easily have gone to hang out at the pool and sip Mimosas, but they still can be heard and seen, sharing their vision, and probably will up to the day they too leave us (hopefully nowhere near soon).

When you think about who these new visionaries are, do you say to yourself that they should be instruments of conveying today’s knowledge or are they those who share the idea of what it could be if we all apply ourselves? Because of today’s ability to reach out over the internet, I’d suggest there may be more “candidates” for those “positions”, simply because we were limited, in the early days of my career, to those who were able to come to me, or I to them. Now you can find an expert on every click of the mouse.

What constitutes the next leader of the fire service? Which qualities break someone out from the pack? You tell me. As far as I am concerned, we have lots of leaders now, and we have none. We should all be reaching out to exceed even what we perceive is our potential, understanding that the only limitations we possess are the ones we have given ourselves or gave permission to others to place on us. Until we can look past what is and look toward what can be, we will remain right here in our own existence. As Gandhi said, “Be the change you wish to see in the world.” If you want to be the next leader, it’s yours to reach out and grab.

The Capacity Building Exercise To Change All Exercises

No comments

We are all interconnected; how so remains to be examined. We are part of a bigger whole.

Our industry is in dire need to undergo extensive capacity building. Capacity building is the assistance provided to societies which have a need to develop a certain skill or competence. More recently, however, capacity building is being used to facilitate innovative approaches to social and environmental problems.

Capacity building can be defined as “activity which strengthens the knowledge, abilities, skills and behavior of individuals, while improving institutional structures and processes such that the organization can efficiently meet its mission and goals in a sustainable way.”

For organizations, capacity building may relate to almost any aspect of its work: improved governance, leadership, mission and strategy, administration, program development and implementation, identification of revenue streams, diversity, partnerships and collaboration, evaluation, advocacy and policy change, marketing, positioning, planning, etc.

For individuals, capacity building may relate to leadership development, advocacy skills, instructional abilities, technical skills, organizing skills, and other areas of personal and professional development.

When I began to write this article, I was thinking about a different direction than the one I shifted to this morning. I happened to be listening to Bob Edwards this morning, as I do routinely when I am driving around. He was interviewing Tom Shadyac, best known as the director behind movies like Ace Ventura. I’ll let the I Am video tell the story, but in short, he had a mind-opening experience as a result of a bike accident and the subsequent recovery, and it inspired him to make a documentary which seeks answers to deeper issues.

The point in his interview that really got me was this: We have been taught over the course of our lives when faced with a problem to ask “What is wrong?” when we should really be asking “Why is this wrong?” Shadyac suggests a more metaphysical approach to our cultural issues which revolve around more cooperation and supportiveness and less competition and strife.

When I applied this to what I had begun to write, it occurred to me that maybe we (emergency services and in society as a whole) are going about this all wrong. Our continual inability to work together to foster positive change is likely deeper than even we originally suspected. If we continue to go after each others’ throats in the vollies vs. career, East vs. West, Fire vs. EMS, safe vs. unsafe battles which rage daily in our business, how can we ever expect to achieve any respect from others outside emergency services, much less endorsement on issues we can all agree on.

It seems to me that the KSAs we need to teach are farther removed than basic operational issues, the KSAs we need to emphasize are our greater connection throughout the entire emergency services industry, how we need to get past the things that divide us and unite about things we can agree on and change.

We talk about “brotherhood”, but what really is brotherhood anymore? You have brothers in career shops bashing brothers in vollie houses because of a number of reasons. Shouldn’t we simply agree that we both do a dangerous job, made more dangerous by the bean-counters limiting our abilities to obtain cutting edge technologies, the best training, and sufficient staffing?

I realize that I have indeed been asking “why” things are wrong for a long time, while many of my brothers were and are still focused on “what” is wrong. I just guess I needed someone to point that out to me.
The capacity building in ourselves, in our organizations, and within our industry is essential for our continued survival. Einstein said, “We shall require a substantially new manner of thinking if humanity is to survive.”

I’m suggesting that a good place to start is in a society where there are those who have a core value of service to others, a society in which the greater good is supposed to be placed above that of the individual, and where characteristics of selflessness and courage are valued attributes, not hindrances. If there is any established society in which those morals are daily sought and in which we insist they are founded upon, it would be the society made up of fire and EMS professionals.

Saying Goodbye To A Friend

No comments

We best memorialize our brethren by remembering the lessons they teach us.

I actually started writing this post six months ago. It’s probably not like you’d think. I had my initial moments of grief when a friend and colleague passed away late last year. But after that, like one of us has said, “It’s like I keep expecting her to walk through the door any minute.” It’s like she went away and we haven’t really come to the belief that she’s gone.

Susan’s credentials as a leader were impressive.  She came on board not long after our department was in the throes of a major overhaul of our command staff as a result of retirements and going on to bigger venues. But while her impact on our organization was large, her time with us was short and to be quite candid, the changes she endeavored to make didn’t quite stick the way they should have.

I guess one of the reasons I never finished posting (because the post actually went on from here) was that it kept sounding like a eulogy and that’s not what I wanted to do. This issue isn’t about me or anyone else who is still around picking up the pieces, but about moving forward, transitioning, living through a traumatic event and learning how to move on.

I dragged this back out again from my “drafts” pile because for the better part of yesterday, I was trying to catch up on my workload and making pretty decent progress. I think I’m only backlogged to November now (that’s LAST November). Things came to a crawl, however, when I began to tackle the next priority on the list, which was (is, because I’m not done) a “Line of Duty Death” guideline (LODD, for my non-fire readers). While Susan’s death was not an LODD, it was very much about a loss to our fire department family. I have always been impressed by our ability to rally, and of course, the amazing memorial that was virtually shot from the hip.

We can always look back in amazement at what we instinctively got right and make notes about what we probably could have done better at. Her family asked us to coordinate the services and a few stalwart colleagues/friends jumped in there and did a pretty damn good job organizing and contacting and negotiating to create a memorial worthy of commemorating Susan’s impact on our lives. While there’s none of us that wouldn’t have wanted to fill Yankee Stadium for her, we did a good job of filling the venue we had, and the service was both tearful and funny, the way she probably would have wanted it.

But the moral of this story is that when we lose someone dear to us, we have a need to commemorate their life. The deceased are deceased and while it is my belief that we honor them by having a ceremony, and it is also my belief that they are taking in our feelings and understanding how much they meant to us from a better place, when it comes down to it, a lot of that may be more about us processing our own feelings and trying to get us to move on to the next phase of our lives.

I have said before, and again in this post as well, that if we really care about leaving a legacy, we should consider the culture we develop as a result of our leadership of others.

What better memorial to another than to recognize that our beloved was such an important part of our life that the traditions they instilled in us, the commitment to excellence, and the dedication to service so ingrained in our culture, that we refused to let that value die long after that person was gone from this mortal coil. Unfortunately, when I think back on it, I think maybe we might have failed Susan.

With some substantial challenges on our horizon and after talking to others within our organization about a renewed commitment to improvement and service, I have to meditate a little on what that truly means and how to go about facilitating that change among the people I am responsible for mentoring. As a chief officer, one of the hardest things you have to do sometimes is admit to yourself that you have let your vision be narrowed by petty issues. As a chief officer, your vision can’t be obscured by the trees; you need to view the entire landscape.

My job must be to focus on positive strategic change. I have company officers who must translate that change into daily tactical objectives. If they can’t do that, they have to do some soul searching themselves, because the purpose of the officer on a team isn’t to be one of the gang, it is to lead the team. It is the job of the officer to work with other officers to form an effective cadre of other leaders and to be above pettiness themselves. When you make the choice that your badge will have bugles on it, it’s time to leave the past behind and focus on the future. And if you ca’t do that, then you need to admit that it might be better to return to the gang. No one ever said leadership was easy.

We have many people in our lives whom we love in their own special ways. All of the assembled brothers and processions of fire apparatus, all of the pipes and crossed ladders and other powerful traditions are nothing if we can’t be true to ourselves and appreciate that our calling is to serve others. Service to others is the hallmark of our tradition. People would not revere firefighters if not for their long-standing tradition of selflessness, of commitment despite adversity, and of bravery in the face of death and destruction. If we truly want to memorialize our loved ones and our brothers, we need to re-dedicate our careers toward self-improvement, education, and dedication, as well as to teach and mentor those who are behind us in the ranks.

Don’t make saying goodbye a hollow promise of honoring the deceased. The funeral is just the beginning of a new life without that person standing next to us. If they really mean something to us, we will consider the lessons they taught us and create action instead of words.

Missionary Work

7 comments

Apparently, Firehouse Zen has become the choice blog for commenters with naked pictures of Miley Cyrus and those who have a career selling makeup brushes.  There are quite a few other interesting comments that seem to get trapped in the spam filter (Thank God for spam filters, by the way) and yet I waste my time looking through those comments to see if somehow, someone got snagged inadvertently. It has happened several times before and I’d hate to lose a valuable insight because of whatever criteria spam filters use to trap those comments anyway.

So I am left to wonder, does someone actually sit around and come up with some of those bizarre paragraphs?  Is that a job somewhere?  Is some mother distraught because her child, who she cared for and sent to a decent college is sitting around typing “jeans will advance concoction electric authoritatively patanol over the counter”? (I didn’t dare cut and paste it and thus have whatever link it is hanging out on my site).

I’m assuming that people actually click on some of that, which is why they send it out.  Otherwise, what is the point?  It reminds of of the point I was slowly getting to, and that’s whether or not a message of enlightened leadership is actually getting out to the leaders of our emergency services.  Why does it seem that we have so many in our midst that just don’t get it?

I was having a long discussion the other night with Ron Richards (withthecommand.com and Task Force 1 Training) and his wife, Linda, about the need for our industry, career and volunteer, to begin to agree on some real issues, or else we will continue on being the doormat we have been for decades.  I was pointing out that a lot of the problem rests on the shoulders of chiefs and other officers who have no vision beyond lunchtime, much less for the future.  Ron equated what we do to missionary work.  It’s like we are going out into the unknown, reaching out, and ultimately (hopefully) inspiring some others to also take up the cause.

As with those spam messages, I wonder if what we are saying sometimes falls on deaf ears.  Are we proclaiming the vision of something that can never be, because vested interest and egos will always keep firefighters fat, dumb and happy? Should we revel in the presence of the whackers and the unprofessionals, knowing they won’t likely be competing with us for our own jobs?

I take comfort in knowing there are others like us out there, and those who may not know they are yet, but will need to have the shade pulled up so they can see the light.  We will, of course, continue to do just that.  We need to show people that what we are telling them is true.  Our industry, the fire and rescue services, is on the brink of a sea change.  There are widely-accepted technologies and best practices that are being used daily out there that won’t see the inside of a fire station for at least another 10 years.  It’s a sad state of affairs, but with continually rising costs and continually shrinking budgets, we will have to continue to slog on.  And the only people we can blame this on is ourselves, because we failed to draw the right picture for others to understand where we were going and where we needed to be.

Be a missionary of change.  Illuminate the paths of others, so they can see where they are going.  Help those along who need a hand.  But of all things, strive to do the best job possible for your citizens.  They deserve it, and frankly, they are why you exist.  Treat them like it.

Haters Need Not Apply

3 comments

Sometimes we have to make decisions in a fog. But not always. Take the time to see the whole picture.

The brotherhood of fire and rescue is but a microcosm of the greater part of society.  In turn, a visit to any un-moderated site will reveal that the general public isn’t any better about being civil, so we probably shouldn’t put a whole lot of worry into the declining civility among people who profess to be part of a brotherhood.  It’s just become a norm of our victim society that it’s okay to be self-righteous and it’s okay to go after anyone who doesn’t think like us.

You would think a group of people who profess brotherhood as a redeeming value would be a little slower to throw one of their brothers under the bus when something goes wrong, but as I mentioned in the Tuscon post, that is obviously not the case.  In the event that an individual within our ranks does something completely against the grain of our collective morals, like set fires or engage in child pornography, I am entirely understanding about the emotion involved in that rage.  It is proportionate to the offense.  But since I’m sure you all have heard of cases where the other side of the story ends up being a compelling explanation, we need to take care and exercise caution about expressing our condemnation, because, as we command officers tend to say, the truth actually lies somewhere between Points A and B.

I’m not a hypocrite by any means; I am right there with you.  I just happen to also take a little bit of time to rein in my passions a little.  If you were standing next to me at the moment I got the news of a “firefighter declining to respond to an incident”, I’m sure you’d have seen another side of me.  However, the luxury of the internet is not only real-time event coverage, but the ability to pause before re-communicating your opinion, especially since unless you were there, it is your opinion and based on conjecture, not on tangible evidence.  You might not be able to take back what you just blurted out of your mouth, but you can certainly check yourself before clicking the radio button.  Very few of the stories I hear are actual prima facie cases.  Since these stories unfold so quickly, we often find that there is more to the story that doesn’t get revealed due to the emotions choking the lines of communication.

It brings up the topic of this page, however, since some of the e-mail (I typed in “e-mal” in my draft – was that a slip?) doesn’t seem to agree with me and of course, there are those who can hide behind their pseudonyms in the comments.  While I am sure the act of someone failing to go to an emergency challenged our beliefs in what was good and right about our profession, on lesser occasions, the anger and vitriol for say, someone not wearing their gloves in a picture, is a little over the top.  And I say “a little” in my most sarcastic tone of voice.  Some of the comments from the peanut gallery are also those who, given their profiles, probably haven’t seen too many incidents more challenging than a dumpster fire, and even then, they weren’t even in charge of that.

Individuals these days, in this moment of instantness (you like that?), are quick to react instead of reflect.  They simply don’t have the patience for the whole story.  They want their news, their blogs, their everything instantly and then they act on that information accordingly.  In a time-compressed environment, there is only a moment to digest what we have heard and then to regurgitate it so that we can be the first to make a comment.  The first to comment must be the best informed, right?  The self-appointed subject matter expert?  The one on the inside, right?

For me, I see it in the type of readership I get here at FHZ.  The comments are usually thoughtful and agreeable.  I post every comment, pro or con, so long as it isn’t spam.  And although I may not agree with you, I consider your perspective on the issues as valuable and enlightening.  But I get the impression that the few individuals who have seen fit to be trolls (with one notable exception) haven’t read farther than the first paragraph anyway.  Anything over 140 characters for a lot of these individuals is a lot of wasted time reading.

We don’t do controversy here on this blog.  We are interested in a bigger picture.  If it is an event that is truly worth discussing and there are alternate points of view, we engage in another time-wasting effort: dialogue.  We ask questions.  We pose thoughts.  We engage in critical examination.  We remain open-minded. It’s a little too much for some people, I am aware, but it keeps the riff-raff out.

The readers of this blog generally have proven to be those who I could sit down and have a beer with and talk about something other than the fire service, or have a conversation about the fire service in say, the context of a retail business, or a day care, or the University of Life.  They can see things for more than what is printed on the face.  They possess deeply considered ideas or are able to see that there are advantages to listening to the opposition.  The readers of this blog are those who I consider to be the hope for emergency services to evolve out of the tar pit of whackerdom and rise to the level of professionalism.

If you know of someone who operates on a different playing field than the norm, send them here and ask them to say their piece so we know they are here.  But most importantly, we are looking for readers (and commenters) who have ideas to share and innovative ways of looking at things.  Just because the issue appears to be obvious, it isn’t often the case.  We want to talk with REAL leaders, those of you who consider enlightened leadership to be a desired trait, not a hurdle to our position.  We need engagement, not brick walls. Haters and groupthinkers need not apply.

Hogs To The Trough

10 comments

I have heard a constant refrain for a few years, as you have probably heard too.  With the economy the way it is, the constant drum beat sounds from those who want to radically downsize government, and there is a certain irrational cry from those who resent firefighter pensions and salaries.

A while back, Captain Schmoe over at Report on Conditions spelled it out best (but for some reason I can’t find the specific post), illustrating that our collective hubris has signed our own death warrant. When Fred Taxpayer sees one of the brothers trucking down the road in his Gasguzzler 6000 pickup, towing a boat with three engines on it, laughing because he only works one day out of three, it doesn’t sit well. Especially when that same individual is scraping to make ends meet, can’t figure out where he’s going to get the money to feed the kids, and might not even have a retirement anymore. Do you really find their resentment unfounded?

Recent firefighter layoffs in Camden and Gary, while extraordinarily tragic, illustrate a fundamental issue: people generally aren’t lashing out at the politicians, they are blaming the Union. And while that may very well be unfounded, it is happening, and that is a tangible reality. Why should we care? Because we did it to ourselves.

It’s not a matter that we do or don’t deserve decent salaries and good benefits, it is a matter of our failure to educate the public, to work with them and include them as part of the solution. After all, it was their own elected officials that agreed to these contracts in the first place. They can argue that they did so at the point of a gun, but the reality there is actually that these benefits were often hard-fought for and given grudgingly, so whatever these individuals were able to obtain, it wasn’t exactly handed to them on a silver platter.

Furthermore, like those of us in departments that don’t enjoy the fruits of collective bargaining, we are all lumped in together with the stories like the one illustrated above as a prime example of why we don’t deserve this compensation. I, for one, live in a nice home.  But its a home my wife and I ate a lot of waffles and PBJs to save for.  We have three children to put through college, but so do a lot of people. I drive an eleven year old truck with 130,000 miles on it.  In no way should this be construed as complaining.  I don’t make a fortune, but I think it is a fair salary for what the community gets from me, and although I wish I made more, I also understand the realities of the situation. And I have friends that are firefighters who have the truck and boat and etc., but they have in one case invested wisely, in another case happened to parlay their talents into a lucrative side job. Yet another one though, has squandered his money and overextended himself. So it is, just as it is everywhere else, the same.

When we engage in bragging about how good we have it, we’d better consider the consequences. There is a backlash that still rages on against our existence, and it doesn’t stop at the career folks either. If the public percieves that your service doesn’t have value, they will cut it back to where they feel it deserves to be funded, plain and simple. The other parts of public service enjoy a certain paranoia about the public, where those emotions about losing those services are much more tangible. Lose the trash pickup? No cops? Sewer backing up?  They will choose and what they will choose is to fund that which they are the most concerned about losing.  Since you don’t have fires next door every day, nor does everyone in the neighborhood end up in the back of the ambo regularly, do you believe that when we’re lining up to get our share, that there’s a reluctance to cut our budgets? Not often.  The public may complain a little when they see on the news that the Mayor shut down the fire station on the corner, but that sentiment is usually over by the time American Idol comes on.

We can’t continue to take for granted that the public knows why we are there or what we do, or what would happen if we lost manpower, equipment, or other tools. This is the time to insure that the buyer is aware of what they are being sold, and is happy with the return they continue to make on their investment. Yes, that’s called marketing and while that might be a dirty word to some of you, it too is a reality. You can choose to ignore the need or you can get up and do what is needed.  We can’t wait until stations are being closed and people are being laid off to insure the message is shared. Anything after that is sour grapes. We can’t scream “people will die” if we didn’t do anything to reinforce it in the minds of the population ahead of that moment.

To the general population, our indifference to their situation while flaunting our current compensation packages is a lot like Marie Antoinette telling starving Parisians, “Let them eat cake”. And you know how that story ended. The backlash against government spending isn’t going away and if we don’t evolve, don’t be surprised to hear this story repeated over and over again until we do. Would you rather change under your own terms or change at the end of a pike? It’s your call.

Article: Modern Approaches To Fire Suppression

1 comment

Picture from FireRescue1.com

Not long ago I was asked by Jamie Thompson over at FireRescue1.com to write an article on fire suppression.  While I wrote it a few weeks before, it published yesterday.  But yesterday morning, before the newsletter with my article  came out, I was reading the FireRescue1 article on the Chinese water cannon and this inspired my morning “message to the troops” to be about innovation and change.  Of course, the point of my article was about innovation and change, so it was good timing.

I have been having some pretty in-depth discussions lately regarding change as related to technology.  There are people who feel like all of this technology is overwhelming and distressing and changes should be avoided.  There are those who think technology will solve all the ills of the world.  And then there are many who see technology as being a useful tool that when applied to the right situation, can produce wonderful results, and conversely, be misapplied and create major disaster.  Some think that there should be more emphasis on the basics, which would supplant the need for technological shifts.  And there are those like me who see potential in these changes and wonder how we could harness the power of both to provide safer and more effective service.

While the water cannon discussion illustrates an interesting discussion on technology, the comments reflected several differing opinions, and while I noted that there was a lot of discussion about what it wouldn’t do, I only saw one serious commenter reflecting on what it might be able to do.  Many think that innovation stops at invention.  In fact, innovation can really be considered having a new birth there.  Because once something is invented, there are usually a few individuals out there testing it, finding out its limits, and trying to envision what this new development might mean to them.  And they tweak and refine and experiment, and then, voila, we have a new way of doing things.

Innovation has plenty of effect on your daily life, but you have to take some time and appreciate that effect, because we tend to take it for granted.  How many things were invented that aren’t necessarily used for the original intent?  In the fire service, we take things all day long and make them do things they probably weren’t designed to do (which isn’t always good).  How much better would our organizations be if, instead of looking at the problems, we saw the challenges and rose to solve those issues instead?  If we took into consideration the changes we have made and came up with ways to even improve farther on those ideas?

While honing our technique is desirable to improve performance, as one commenter on my article suggested, and he goes on to suggest that CAFS and other fancy things can’t overcome poor technique, I agree in part and principle.  But I disagree on a different level, that is, from the aspect that if we have good technique AND technological improvement, we can have an exponentially beneficial effect on solving problems.  Good technique AND good tools create a force multiplier.

Solutions for problems are all around us; we just need to take the time to find them.  Knowing where we come from is important, because it helps us to understand where we want to be.  But abandoning good technique for promotion of good technology is NOT the answer.  The answer lies in both, and knowing that in order to improve our condition, we must take advantage of all of the opportunities that come our way, if not to stretch out from that point, to know that this is NOT the way to go.  We all must experiment and learn and understand.  But most of all, we have to be open to the ideas and see them with clear vision.

Power of a Foot

1 comment

Recently one of my colleagues spent his last day on the job.  He is retiring to take on a nursing job as the clinical lead in an emergency room.  He got the impetus to do this as a result of his long career as a paramedic.  Ironically, years ago he came to be assigned to my command as a firefighter who had been through a few officers, had some not-so-stellar career moves, and was being given this chance to salvage things.  At a point somewhere along the line, he came into my office and asked for my blessing for him to attend paramedic school.

Years ago in my department, I got the nickname of “The Hammer”.  My natural leadership style isn’t exactly warm and fuzzy.  When Kevin wanted to get my signature on his application, I was working diligently in my office with the door slightly ajar.  The people who have worked with me for years know I want my door to be open, but it’s really just to give the impression that it’s open.  It’s not.

Of course, here comes ol’ Kevin, with a skip in his step and a Training Program Request for me to sign.  I glare over the top of my glasses at him and I don’t say anything.  The look is generally sufficient, or so I’m told.  Kevin slides the paper over for me to sign.  He’s persistent, I’ll give him that.

Leaders take chances on people, even when they aren’t ordinarily inclined to do so.  While at the time I didn’t really consider him to be that great of an EMT, much less paramedic material, we laugh about it now.  As it turns out, he had a real aptitude for medicine and has an unbelievable bedside manner.  After medic school came nursing school and now this endeavor.  I am very proud of his achievement and so I sent him a note to tell him that I’ll miss him, but I’m always okay with someone moving on to the bigger and better.  I got a really meaningful note back from him thanking me for putting a foot up his ass back in those days.  Things have definitely changed, as he is now a well-respected veteran of the department and a fixture in the community.  We have had a lot of laughs and some not-so-funny moments over the years, but while others were willing to overlook the issues, I was not.

When applying for the Executive Fire Officer program years ago, one of the questions asked, of what contribution to the fire service was I the most proud of?  Without even a moment’s thought, I know it is to see the successful people for whom I have served as a leader, mentor, guide, teacher, and coach over the years.  Of particular pride are those who are now doing the same thing for others, especially when I hear one of their students/employees say, “Oh, you’re the Mick Mayers they were talking about.”  Hopefully that’s good, but I at least know something is sticking someplace.

If we don’t stretch our own expectations of others, they won’t grow.  I don’t for a minute believe my daughters could be captains of industry right at this moment, but given the rest of their lives, I can see them being whatever they want to be.  Likewise, the people we are charged with bringing up through the organization, they might not be chief material today, but given the right motivation, feedback, and direction, someday they could end up being your boss (I have one of those situations now) or someone else’s boss.  And if you truly worked your magic with that individual, that’s okay.

Leaders must constantly consider the potential of others and understand that while they may be very raw right now, this moment is the one where you get to build and form and create.  This is the moment in which you truly leave a legacy.  Buildings will crumble and fall, apparatus will become obsolete, everything physical you build could one day be dust.  But the lasting edifice, the one that stands throughout time, is when you create a learning environment for your people and you help them to grow.  When they’re getting pinned with those bugles and grinning at you wildly, you know that you have left your mark on the world.

The New Year: The Object of Power

2 comments

Orwell said:

We know that no one ever seizes power with the intention of relinquishing it.  Power is not a means; it is an end.  One does not establish a dictatorship in order to safeguard a revolution; one makes the revolution in order to establish a dictatorship.  The object of persecution is persecution.  The object of torture is torture.  The object of power is power.

Once empowered, as we discussed before in this blog, what would you do with it?  Use it to beneficial means?  Punish your detractors?  Lift the world?

Legitimate power, in the sense of leading others, is limited to the amount of leverage your followers will permit you. Granted, you can dismiss those who don’t agree with you in some cases, but the shouting never goes away.  The powerful may believe themselves to be so, but the mighty can at once be chopped down by the feeble. If you doubt that, there are hundreds of stories in which this can be shown to be true.

I’m not impressed because there’s a bridge named after you, or a building, or even a document.  Maybe if your image is imprinted on currency, that might change things.  But the truly powerful are so because they have empowered others and that lasting image of mentorship, of fostering knowledge, of truly leading others, because others have granted you that privilege, well, that is real power.

Only the truly transformative and engaging leaders can provide that kind of experience, where their vision is communicated and moved forward by others.  This is a concept that transcends professionalism; it is embracing leadership as a calling.  Do you want to be an ordinary leader, or one that is powerful?  Leadership at this level requires commitment, honesty to self, and an understanding of the world.  It’s yours if you can embrace change, open yourself up to it, and to set the example to others.

Happy New Year.  Lead on.  We’re watching.

FHZ On The Road – Upcoming Classes through Task Force 1

1 comment

I’ve been really busy getting the home ready for the holidays. In the meanwhile, though, here’s an update on where and when I’ll be in your part of the world:

February 19-20 – Command for Company Officers, Ballardsville FD, Crestwood, KY (near Louisville)

March 8-9 – Command for Company Officers, Canyon Lake, TX

March 10-11 – Incident Safety Officer, Canyon Lake, TX

March 26 (one day class) – Command 101, Johnson City, NY (near Binghamton)

I expect to continue working with Ron Richards and Task Force 1 to present some really dynamic programs.  There are also some real quality courses being presented that I am not teaching, and you can see those class offerings in this link.  and I even have one in the works that I’ll hopefully be offering beginning in late Spring 2011.  If you are interested in having me come teach or speak at your event, I’m happy to work with you, or point you toward Ron who can help set up some really nice programs with multiple instructors, if that’s what you are looking for.

I hope to have a nice post here in a few days when things settle down but it looks as if everyone else seems to be carrying the load right now just fine.  Until then, thanks again for reading and I hope you are having a great holiday season.

Residential Fire Sprinkler Comparison

2 comments

Post-fire picture of a room with a single residential sprinkler head activation. Nice save.

We conducted a comparison burn today at Hilton Head Island Fire & Rescue to demonstrate the effectiveness of residential sprinklers in the control of incipient fire. Since I was off, I was able to video it as your ordinary citizen and the crowd, which was pretty nicely sized for the Island on a Saturday morning, was very impressed.

I posted it to my personal Facebook page, but felt like this was important enough of a video to share it with all of you Firehouse Zen readers. Feel free to pass it on. (UPDATE: These are now posted to YouTube also).

The teamwork involved in putting this presentation was very encouraging: all three shifts participated in one way or another, led by Chief Fire Marshal Joheida Fister.  It’s another reason the people I work with at HHIFR are individuals I consider to be the best in the business and make me proud to be associated with them.  The funds for creating the demonstration were provided through a grant. The building of the props were done by HHIFR personnel and local businesses (including my personal favorite, KPM Flooring) contributed elements of each room, lumber, the sprinkler system, and the installation.

The first burn is of an unsprinklered furninshed room of frame construction.  The inner walls are sheetrock.  In addition to an ordinary fire load in a bedroom, a small Christmas tree was at the front of each room (which surprisingly did not significantly contribute to the fire load in either case until well into the fire spread, as you will see).  The detector activated in the first room in 9 seconds, the room was untenable and very shortly after flashed over in under a minute.

The second burn is an identically sized and furnished room, the only exception being the presence of a residential sprinkler head.

As I have said on my FB page, if this doesn’t illustrate the live-saving capability of residential sprinklers, I don’t know what else to tell you. You can dry things off after they get wet. You can’t unburn your family or your home. But I am obviously preaching to the choir. Therefore, it is important that you all share these videos to many, especially the non-firefighters you know. This is important information and these two videos pretty graphically demonstrate the difference.

While there is a significant amount of undeserved controversy regarding residential sprinklers, especially the myths of inordinate cost, the whole “Hollywood all-the-sprinklers-going-off-at-once” myth, and a number of other things, the reality is that with smoke detectors and sprinkler installation, more lives will be saved and fire loss will decrease.  It’s a no-brainer.  But it IS a tremendous cultural shift and most homeowners, not being accustomed to this type of protection device, are on the fence.  They will continue to be on the fence so long as we are pushing systems and others argue against them.  This is the time when we need to be the driving force to push harder.

Share the video.  This is a game-changer and we need to be behind it, at least if we really do ascribe to the notion that our first responsibility is the protection of life and property.

Credibility

4 comments

One of the biggest problems the fire service has is its credibility.  I received multiple e-mails over the past few weeks about a confined space training near-miss that in reading the information, I found to be pretty troubling.  Once again, it appears (at least from the published report) that training can get pretty hairy, especially when there is a certain amount of complacency among students and instructors.  But it goes to a deeper question: When training, at what point do we raise our hand and say, “Hey, something doesn’t seem right here”?

When we engage in fire, EMS, and rescue activities, we are participating in what is considered to be an extraordinarily dangerous setting.  In training, we have the ability to create scenarios that test our students, but we as course designers must consider the alternative outcome to successful completion of a task, and by that, I am referring to failure.  When someone is unable to complete a task, or the environment becomes too daunting, or unforeseen events occur, there has the be the ability to directly swing into normalcy (read: safety).

In burn buildings we provide extra exits and in high-line rescue training we continually monitor redundant belays.  Whatever the topic, we intentionally build our scenarios to consider the “what if?” events that might occur.  While crawling through an active 18-inch pipe might provide a “confidence building” exercise, what is the plan if someone gets stuck?  Or in the case at hand, weather creates a very real scenario?  Thankfully a greater disaster didn’t occur.  But while in confined space situations we must “train in representative spaces”, and nothing provides more realism than using the spaces themselves, we are also obligated to monitor those spaces and aggressively manage safety concerns for personnel.

When an instructor is telling you to do something that doesn’t seem right, there is also an obligation on the part of students to respectfully raise a hand and question the scenario.  Unfortunately, not every instructor out there is experienced or dedicated enough to insure that the proper learning environment is provided and adequately managed.  As real professionals, we need to not only do risk management on the emergency scene, but in training as well.  There are plenty of instructors from whom I have taken a class, only to walk away shaking my head.  If I am responsible for hiring instructors, I at least qualify them myself or seek the advice of colleagues who have worked with those people before.  Our business, however, is too dangerous to leave the teaching to amateurs.  Look for credible instructors with a history of work when you are trusting someone with the lives of your personnel.  We kill and injure enough of our people in real situations.  There’s no reason to do the same when the urgency doesn’t exist.

Increasing Tempo and Decreasing Resources Equals Frustration

1 comment

If we all pull together, there's no telling what we can achieve.

We have, in emergency services, always been in the business of doing more with less. It’s our creed. But there comes a point where we are expecting the outputs to exceed the inputs, or we are shoving more input in than we can possibly output, and in either case, something is going to blow.  This can be written:

Where t = tempo, r = resources and f = frustration: ↑t + ↓r = ↑↑f.

When we reach the result ↑↑f, it has been often expressed with an expletive and a raised middle finger.  To illustrate, let’s think about this like a mall parking lot, shall we?

In the preferred scenario, we have a goal and in order to achieve that, we have to put something into the process to make it occur.  If we have our theoretical parking lot, so long as the number of cars that go into the lot are equal or less than the number of cars exiting the lot, there won’t be a lot of pain.  However, when the balance tips and the number of cars entering the lot exceed the number of cars exiting, there will be quite a deal of anger, especially if the input of cars continues to exceed the available number of spaces and a bunch of mouth-breathing numbskulls drive around the lot aimlessly, exponentially adding to the confusion.  In normally high-performing organizations, situations like these can evolve into frustrating moments when we continue to expect more and more for less and less, without considering that what we have is a definite resource issue. In those finite resources, of course, we are referring mainly to time and funding.

If I were to build you a house, and money was no object, time was no object, and you didn’t care what it looked like, I would have absolutely no problems putting you in a home.  If money were no object I could buy what I want; pay myself what I want; I could hire people who have built homes before; and any number of resources I could possibly need, I could get, if you know what I mean.  Likewise, if time were no object, I wouldn’t worry about how long it took for permits, or whether or not the subs were there on time.  And of course, if you didn’t care what it looked like, I could build you a tent and charge you several million dollars.

When we begin to place limiting factors on the outputs, there occurs a correlating  increase in pressure.  As managers, it’s easy to delegate.  There are plenty of managers out there, however, who delegate without consideration for the resources needed.  It doesn’t do us any good to keep throwing more plates in the air for our subordinates and expect the outputs to remain consistent.  It’s the theory of laminar flow: the more pressure you add, the more chaotic the environment and the less effective the output.  You need to either decrease pressure, add capacity, or increase the size of the discharge.

The most challenging part, however, is remembering that the personnel you most trust with pulling off clutch moves are the same ones who tend to get loaded and loaded until they reach a snapping point.  These are your high performers who won’t dare tell you “no” because they really want to succeed and to help you to succeed as well.  It’s important to discuss the workload with these individuals and if you find you have to back off the heat for a while, make it happen.  They’ll appreciate your recognizing the situation and in allowing them to adjust their pace, may be able to come back stronger in the long run.  But keep beating that same horse and I can reassure you, it might take a while, but when it does go down, it won’t be peacefully.

Your job as a leader is to continually evaluate the situation and adjust.  If additional resources exist, you can add these, but unfortunately, that isn’t a likely scenario.  So it comes down to heat if we want to increase the outputs.  As leaders, we have to constantly assess whether the heat we add to the problems is sufficient, or too much.  If it is not enough, things will go at their own pace and may never be accomplished.  Too much heat and you run the risk of backlash.  But the right amount of heat creates change. And if change is what is required, you are going to be the one with your hand on the throttle.  Manage it wisely; it’s a temperamental machine sometimes.

The Disincentive for Responsible Reporting (Tax and Spend Socialists)

7 comments

Take a deep breath. There, that's better, isn't it?

I don’t even know where to begin with this discussion except to offer my apologies for using a derogatory term to describe one side of the issue and failing to come up with a sufficiently derogatory term for the other side. When I decide to offend, I think I’m an equal opportunity offender, because like I stated, I’m not a proponent of either camp. I think for myself.  And for the comment from one individual who suggested, “This and the many attempts to drag the tea party into the mud show how desperate you guys are”.  I am not “you guys“, because I certainly don’t believe in the alternatives either side has presented me as being responsible or for the good of the people.  Given the rhetoric on both sides, I’d be embarrassed to be in either camp.

Likewise, it appears I have been the subject of misinformation. While I am well-versed (and abhor) the quid pro quo tax-and-spend mentality of the liberals and bureaucrats in government, the extreme in the other direction, given discussion I have had with friends and colleagues who have expressed to me their support of their ultra-conservative views (and defending the Tea Party Movement) has been one of scorched-earth budget management and widespread privatization of almost every aspect of governmental service. However, as has been expressed in comments regarding my last post, that is not the platform of the Tea Party Movement. Of course, this is pretty difficult for me to embrace, because there doesn’t seem to be anyone who can consistently state anything to me about the Tea Party Movement other than their anger at the status quo. So other than, “Vote the bums out” and “Obamacare is going to cost us jobs and decent healthcare”, both statements of which I think are pretty extreme in themselves, I haven’t heard anything that causes me to get warm and fuzzy when I think about these individuals taking office.

So since I now have your rapt attention and expect to get plenty of hate mail from the OTHER side of the fence, maybe the two poles will come together to listen to what I have to say without finding it necessary to accuse me of unprofessional or crass behavior.

When I speak of “lock-step” marching to the party line on EITHER side, it is the mindless reliance on sound-bites and partial information because I think many people have become too lazy to think for themselves.  Thus, this article.  Because like I said, the fault I had in the last article was 1) not coming up with an equally sensitive descriptor of another point of view and 2) not having an accurate view of the platform of the other side I chose to illustrate my case.  Because really, there are many more than two points of view and to suggest that these extremes were the only extremes would be grossly oversimplifying the issue.

Believe me or not, I had no intention of pushing anyone’s buttons and I’m sorry for doing that.  It did, however, reveal to me the obvious.  There is a disincentive for responsible reporting and you all have unpleasantly illustrated my argument with a gold frame.

I have been writing on the internet since before there were blogs.  I am not, however, a reporter.  Much of what I speak of on the internet is anecdotal or observational.  I do, however, write technical articles and papers independent of FHZ, and my expertise is in research and strategic planning.  So while one of you chose to express your feelings about my “lame” article, I’d say that I’m not hurt, in fact, I’m smiling a little to myself because the only comments I ever hear about how lame something is happens to be when I’ve tweaked someone.

Since I can view the number of “hits” on my page, I take a particular interest in my “outlier” posts: those which show me wild spikes in readership.  I take great pains to present both sides of many issues.  Anyone who actually KNOWS me knows that I am very concerned in getting multiple points of view and understanding the entire issue.  I am not an “emotional poster”, or one of these clowns that has a conspiracy theory about anything coming down the pike.  Unfortunately (or fortunately, depending on how you see it), I have a pretty stable and respectful readership that makes rational and sound comments based on their own experiences.

With the exception of the “Roto-Ray” article several months ago, those outlier posts have consistently occurred when the headlines or lead paragraphs have involved controversy.  It is clear: rational and reasonable discussion is not what people want to read.  With few exceptions, people want sensationalism and anger.  It’s no wonder the internet isn’t safe anymore.  People are willing to post damn-near fiction in order to get traffic.  What does THAT say about society?

I don’t have any interest in writing titillating articles and reveling in a flock of readers who are only coming by to see what awful thing I have to say about someone or something.  I don’t rant.  And this is neither MSNBC nor Fox.  When I talk about balance, I mean it.  But I would like to have more readers, if anything, because what I have to say, I think, should be said.  I would like to think that when I write, instead of creating hate, readers say, “Wow, that’s something to think about”.

I don’t apologize at all for suggesting that both extremes are wrong.  There are many more of us in the middle than on the fringes.  We are not all zealots and we certainly don’t all believe in the vast right or left wing conspiracies.  Those of you who do are often just unhappy people itching for a fight.  Those of us in the middle lean to the left or the right because we do see some values in one or the other direction of thought, but most sensible individuals realize there’s a certain value in compromise and consensus.  Let’s go back to the sandbox, shall we?

Any of you who have ever played in a sandbox know that there are sandboxes where personalities dominate.  In some cases, a bully has taken over the whole sandbox.  In some cases there are two opposing forces.  In many cases there is one force, the force of sharing and collaboration.  If you had three sandboxes side-by-side and you were choosing which sandbox to put your children in, I’d be willing to bet that none of you would choose to put your children in sandbox one or two.  So why would you choose to live in a society that encourages those behaviors and a grander scale?

Firehouse Zen is not for the weak-minded.  I am calling my readers to be responsible and ethical and balanced.  I ask you to take other points of view into account, if for any reason, it may reinforce your own beliefs.  I’m not asking you to embrace opposition, I’m asking you understand it.  In doing so, is where we grow.

Since I have the attention of those who just want sound-bites, let me tell you, there is a wealth of information on the internet that will make you a better person.  We don’t all have to flock to these negative sites and we don’t all have to be at war with each other.  Just as in the situation in South Fulton, there are other sides to the argument that never came out when the ADD bloggers began blasting out accusations and rhetoric.  Don’t fall into the trap of the unenlightened.

If you read the first article and still hate me, I’m okay with that.  But I ask you to re-read it and see that it wasn’t directed one way or another, and admit that to yourself.  If you don’t care to come back, I’m okay with that too.  And if you think I’m unprofessional or crass, I ask you to read my other articles and see if you still believe that to be true.   But I’m not about to apologize for telling you all, it’s not always about winning or losing, sometimes it’s about surviving the game.  Instead of fighting with each other, we should be pulling together to solve our most pressing challenges.  There are too many awful things going on out there that we could solve together and maybe we’d feel just a little better about one another.  Of course, if you choose to stay, I’d like that too.

Let’s reward insightful and responsible discussion and avoid the lunatic fringe.  Let’s work together rather than apart, and let’s step away from the negativity.  I’d just as soon do that myself and it’s my hope that you would too.

How Far Outside Your Box? Frontiers Around You

5 comments

When this was new, do you think they were saying, "It can't get more modern than this!"

I hate to borrow a line from a commercial, but it got my attention the other day: “People say there aren’t any more frontiers; but there are frontiers all around you.”  The challenge to “think outside the box” was a unique way to describe innovative thinking in the ’80′s, and it was so overdone that everyone cringes when you say that phrase now.  But when you are considering paradigm shifts and defining stretch goals, what better way to say that you are reaching out of the walls that confine your thought?

I was driving down the road the other day and thinking to myself, if there were a way to simply will ourselves from Point A to Point B, like the “Transporter” does on Star Trek, what need for roads?  We wouldn’t need a car.  We wouldn’t need sidewalks, or bridges, or doors for that matter.  Think about being in the road construction business or the bridge building business, or in the auto industry, and one day, there were no need for your service.  Your skill set, once valuable, was useless.  What then?

There are a certain amount of people who advocate EMS as a method to save firefighter jobs when fires cease to happen.  Conversely, there are those who say there will always be a need for firefighters, because fire will always be a problem.  Perhaps instead of limiting our vision to these options, consideration must be made for what will we do to reinvent our industry wholesale.  What if robots could be trained to do our jobs?  I’d bet that as late as ten or twenty years ago there were people in the auto industry who thought that there was no way a robot could produce a decent automobile: Now we have robot-assisted surgery.  How much father off do you think it will be before they are making interior attacks?

Anyone who demonstrates an obsession for the status quo and fails to think about the future with an open mind is only setting the table for their eventual obsolescence. Even what might sound like a stupid idea isn’t always too far-fetched.  If you fail to consider the opportunities, you are missing a piece of the puzzle.

From the technical aspect, you might be able to guess at any number of possible eventualities.  I’m interested in the nuances of leadership and command and what changes are in store for us there.  While many think about the possibility of fighting fire without water or providing radical prehospital medical interventions, perhaps you should consider what would happen if we turned the way we lead upside down.  Or if we were MORE of a military-style agency, like if we were brought into a branch of federal government.  Or if everyone was paid.  Or if everyone was volunteer.  There’s no end to “what if…” because while the first few answers might not be plausible ones, they may lead to a prize-winning innovation.

Instead of making statements, every day you should be asking questions.  And while not all change is good, if you don’t consider the effects of certain factors on your organization as they might occur, you might be surprised when they change despite all your best efforts.  As leaders, if we fail to keep an open mind and reconsider every approach to what it is we do, while we may not fail today, we do a disservice to our organization.  Doing things the same way day after day may seem “good enough”, but if you are caught flatfooted when things change overnight, don’t be surprised if you are left standing in your box while everyone else is running around outside it.  Where are the new frontiers?  They surround you, if you reach far enough.

Customer Service: A Bad Concept?

10 comments

I was thinking about customer service in our profession and considering recent conversations by some of our colleagues recently who reject the term.  A bit of enlightenment came to me while listening to a reading to a segment of the radio program This I Believe.

The subject was Ruth Cranston, author of World Faith: The Story of the Religions of the United Nations. She spoke of achieving the insight that all of the world’s religions, despite their differences, were united in very similar tenets of how to live with our fellow man.  Even when there is constant disagreement with how we go about our daily lives, she posited this about the commonalities of religious belief:

They [the world’s religions] taught the unity of all life; the interdependence of all men; love and service to fellow man; help, not exploitation, of the weak and backward. They taught nonviolence and non-injury. They all taught purity of life and of motive, simplicity of life too, and that true riches are within. They taught the worth of individual man and the ability of every man to rise to higher states of development than we are now experiencing. They taught the immortality of the soul and the building of the Kingdom of Heaven here on earth.

Her suggestion was that despite the worship or belief in which we practice, we experience several common denominators that should bring us closer together rather than farther apart.  While a lot can be taken from that paragraph, it seems that like I say constantly in my forum here is that we as emergency service providers have more commonalities than differences.  In fact, those of us who are true believers in what we do as a profession probably understand that the phrase “customer service” is just a name we put on a concept in order to define it.

Of course, the belief of a higher calling to serve is about those who are truly in this and believe in this as a profession of service and enjoying the benefits of the occasional adrenaline rush, in contrast to those who are in this for the adrenaline rush and enjoy the occasional effort to serve, and even then, if that subject comes up at all.  I say that because it is my observation that a majority (if not all) of the problems we have in emergency service can be traced back to those who fail to see this career, whether you are paid or volunteer, as one in which we should serve rather than to be served.  It is this entitled mindset, that we are automatically due respect because we wear the badge, which causes problems.

The term customer service is probably pretty cynical, when you think about it, because it might suggest to the casual reader that the ideal we seek is all about making sure our profession enjoys the financial benefit of such service.  In fact, as emergency response personnel, the term “customer service” embraces the concept of all that is considered good in mankind, in that we realize the worth of others and we seek to serve those in need of help, despite their social status.  While we can quantitatively point out that having a customer service attitude benefits us in public support, there should be a much more altruistic reason for our embracing that belief.

There are two schools of thought in the “anti-customer service” camp.  One, of course, is that the public doesn’t have a choice, therefore they are not customers.  The second goes along with my statement that what we do is so much more than a client relationship.  I have argued that the public does have a choice, as Chief Alan Brunacini did much more so before I have here.  But the latter discussion bears some serious consideration.  Is the concept of customer service too simplistic? Customer service could be construed as providing a real effort only when we stand to gain from that interaction.  It might be perceived that the service we provide is done only because we expect a return on investment.

While remembering conversations with Chief Brunacini as he advocated the benefits of customer service mentality as a method for obtaining taxpayer support, I also recall that he never said that the concept was exclusive to that expectation.  If you remember, the overarching mission was to “Be Nice”.  While that’s good for marketing, it’s not something you can force down people’s throats and expect it to happen magically.  He advocated a cultural shift in his leadership that was summed up in two simple words, therefore easy to remember and easy to implement.  The customer service mentality, likewise, was easy to relate to.

Our job as leaders is to communicate our mission.  That communication requires not only our shouting it out there, but the return acknowledgment that understanding has been achieved.  The mindset of “customer service” is palpable.  We understand it and we know what is good customer service and what is bad.  We can easily empathize with a customer who is frustrated with a certain way in which their matter is being handled or appreciate the sincere gratitude experienced by a customer who is receiving excellent service.  For the purposes of defining an accepted approach to interaction with the community, it helps to be able to frame those interactions in a manner in which we are familiar.  So while, yes, our delivery of service is much more than the interaction of a salesperson and a client, it provides us with concrete objectives by which we can measure our outputs.  It is pretty easy to say, “Fire Went Out” and check the “Good” box.  It is much more difficult to say, “Obtained Confidence of Taxpayer”.

Our job can be seen from a purely pragmatic standpoint, one in which we have been tasked to provide a service and we must efficiently produce results.  Or we can say that our job is that of serving humankind with compassionate and ethical assistance when they are most vulnerable.  In either case, the ultimate measurement is the same; as Cranston implied, reinforcing “the interdependence of all men”; loving and serving fellow man; and helping, not exploiting, the weak and needy.  It is our charge to insure whichever path we choose, we do so with the understanding that we are there to serve.

Stuck In The Past

5 comments

The definition of something “world-class” years ago led me to consider what we mean in the fire service when we say “world-class” in the same breath as “progressive” and “professional”.  The use of these terms is truly in the eye of the beholder.  Given the evidence that continues to mount in the Charleston incident, many people in that community are struggling through the nightmare of believing their fire department was the definition of excellence only to find that the leadership mentality was still operating in the past.

I guess its all in how you frame your reference as to what is acceptable versus what is “excellent”.  It certainly sounds as if that culture is evolving into a better place with Chief Carr at the helm.  But across the entire fire service, while exposed to so many ideas, we continue visit the same problems within our own organizations that other organizations have been experiencing for years.

Professionalism or progressiveness isn’t defined by experiencing the same problems over and over again. Being effective doesn’t include repeating mistakes that others have made, got the t-shirt for, and moved on from. If learning isn’t occurring from all of the rhetoric, then what use is it?  When your organization is experiencing such dysfunction that it is obvious even to the newest recruit, then how clueless are you to insist that everything is coming up roses?

The sad part is that this lesson has to come on the backs of dedicated firefighters and the deaths of our brothers.  While it appears our friends in Charleston are moving forward, we continue to read story after story around the rest of the nation of lessons that continue to be learned the hard way.  After all, how many unbelted firefighter LODDs need we read about before deciding once and for all that using our seatbelt is a smart idea?

Instead of reading the news and saying, “Wow, that’s incredible”, perhaps we should be saying, “Wow, how do I make sure that doesn’t happen here?”  Be an agent of productive and progressive change.  Set the positive example and show others what the real definition of progressive and professional is and be a real leader.

It’s The Minimum

5 comments

If you didn't have standards, this might be your first out engine.  Swan River, Queensland, Australia 2002

If you didn't have standards, this might be your first out engine. Swan Creek/Emu Creek Bushfire Brigade, Queensland, Australia 2002

Authentic Neapolitan pizzas are typically made with tomatoes and Mozzarella cheese.  Genuine Neapolitan pizza dough consists of high-protein wheat flour (type 0 or 00, or a mixture of both), natural Neapolitan yeast or brewer’s yeast, salt and water. The dough must be kneaded by hand or with a low-speed mixer. After the rising process, the dough must be formed by hand without the help of a rolling pin or other machine, and may be no more than 3 mm (⅛ in) thick. The pizza must be baked for 60–90 seconds in a 485 °C (905 °F) stone oven with an oak-wood fire.[4] When cooked, it should be crispy, tender and fragrant.

Those were just a few of the standards for an authentic Neapolitan pizza (published on Wikipedia), as recognized and protected by the Associazione Vera Pizza Napoletana.  Likewise, most of the things you take for granted in the world, with the exception of things like knock-off Rolexes, are constructed from materials meeting standards, are built to certain standards, and if they carry any kind of guarantee of quality or workmanship, must meet performance standards.

Unless your organization is living in a 1950’s time warp, the people in your community, when they call the fire department for help, expect help for many things that exceed the scope of “firefighting”.  Regardless of whether your community is staffed with a career or a volunteer department, there are increased expectations on the level of service being provided.  I can rationally argue the need for standards on a number of different levels.  I will, however, only provide you with this one today; it’s the minimum.

If you want to call yourself a firefighter, there are certain things you should be able to do.  If you cannot do these things, you run the risk of hurting yourself, not to mention others.  You also run the risk of making an emergency greater than it was when you arrived.  As a reasonable and prudent individual with a duty to act, you agree that your “job” (as a firefighter) entails certain knowledge, skills, and abilities to allow your organization the ability to advertise a product. What that product is in your jurisdiction could be limited to fighting fire or could be all-hazards, or anywhere in between.

Your community, in supporting the “fire department”, does so with the understanding that you are what you say you are.  The community defines that expectation; if their only expectation is that a group of bubbas show up to put out a fire when it occurs, then maybe you don’t need to meet a standard.  If that’s the case though, when insurance companies decide the risk is too great in your community, don’t be surprised when the citizenry can’t get coverage and they hang you (or your chief) in effigy at the town square.  And that may be getting off light.

Minimum standards, among other things, define.  Since a group of individuals representing different aspects of the world affected by a certain thing decided and agreed on a definition, and that group is recognized by the others affected by that thing, the definition becomes a standard.  I could write a standard on constructing nuclear plants and declare it the minimum standard, but since I have no authority or expertise in doing so, my standard would likely be considered meaningless and useless.

For those who aren’t in favor of standards, I’d suggest that it’s not that you aren’t in favor of standards, but what is in those standards and how they came to be.  If that’s the case, I’d say that before you make any proclamations on a standard being a “bad” standard, you seek to understand how that definition came to be and how it happens to be the minimum.  In many cases, I’d bet that you’d find that others wanted a much stricter or more restricting definition and the end result was what everyone on that committee agreed was acceptable for use or was prudent.

Like I tell the people who work with me, don’t complain about anything unless you tried to do something about it.  If you don’t like a standard, feel free to get involved.  But the long and short of it is this: standards exist for at least one primary reason, and that reason is to define what something is.  In the absence of any other meaningful definition, if something close fills that void, that standard will be the one that defines the subject matter.  You can be angry about it if you like, but if you don’t like it, change it.

In the meanwhile, if it’s an accepted standard, you can assume you’ll have to meet it.  You can say all day that you choose not to meet certain standards, but if you are like me, you will understand that to not do so will leave you open to a number of things, including liability.  The only way to escape it is to lay that decision on the people who are at that payscale: the politicians. But that’s a blog post for another day.

Stay safe and do the best you can with what you have.  But remember, the standard is what defines you.  If you have no standard, you have no definition, and in that case, a monkey can do your job.  Even pizzas are made to standards.  If having no standard is what your community believes to be okay, then know that you ultimately get what you pay for, and if your community doesn’t support a department with minimum expectations of members, they shouldn’t be surprised when everything within the city limits are a smoking ruin some weekend.

What Does It Take To Be A Firefighter Anyway?

4 comments

Being a firefighter is real work and not for the faint of heart. If dirt bothers you, go get another job.

We should make getting into the fire service at least as hard as trying to get into the NFL. If everyone wanted to be a firefighter when they were growing up, most of us also probably wanted to play football. The NFL has all kinds of hurdles to cross to get a job there: the Wonderlick, the combine, scouting, etc. In some fire departments, all you have to do is fog a mirror, and even then, I wonder if that is even a requirement.

When all hell has broke loose in our lives, who better to see than the fire department?  If the people we are recruiting can’t even solve the simplest of daily problems, what makes us think that at 0200 with the roof falling in on us that there will be sudden improvement in judgement and reasoning?  It again goes to my post of the other day about being cognizant of what we do and don’t know.  Some of these folks are so sure of what they think they know, that it makes them dangerous to those of us who know that we can’t possibly know everything.

Thus the survival instinct of the crustiest among us: situational awareness.  We know that with Murphy lurking around every corner and maintaining a skeptical eye on most every situation, we aren’t entirely surprised when things go wrong, because we figured that they would anyway.  It’s like some of the newer guys I talk to think that just because they studied it at the Fire Academy, it is going to go like the plan at every incident.  I don’t know how you teach someone to be a little less optimistic, but if we can figure out how to do that, we might get some of the problem licked.

But that isn’t all; there’s something to be said about the mentality of “heavy lifting” that escapes some of our new hires around the nation.  They seem to think that the problem is solved when we arrive and that it’s all going to be blood and glory.  Then they become disenchanted when they’re mopping up vomit off of Mrs. Smith’s kitchen floor after the rig has taken her to the hospital.  Our job requires us to tough it up and do what is necessary, whether we like it or not.

A little less bitching and a little more effort would go a long way.  Your truck isn’t running perfectly?  Well, sorry: For years I held apparatus together with duct tape and superglue.  Suck it up and do your job.  If something doesn’t work, roll with it.  I took a lot of pride in knowing that I could do whatever job necessary with whatever I had with me, or at least knowing where I could make something work in the meanwhile.  Nowadays it seems like if the least little thing goes wrong, people are throwing their hands in the air and giving up.

So here’s what it comes down to: We must figure out a way to test individuals for resiliency and determination, while also measuring their ability to understand that if they want the glory job, they should have probably worked harder for that baseball scholarship. There is no glory in our job.  Put away the wacker lights and the Bad-Ass Firefighter t-shirt and know your role.  If you aren’t out running calls, be grateful that you get to have a night of sleep and that no one became homeless last night because their house burned.  And if glory and fame is what you want, go form a posse and hang out with Lindsey Lohan or something.  We’ve got a job to do.

Evolution And You

2 comments

You can choose to keep your head in the sand or come up for air. It's really YOUR choice.

In an uncharacteristic Firehouse Zen moment, I’m going to share some not-so-heartwarming news with you: If you fail to evolve, you will die. It’s not all about cheerleading and mentoring. Some of this motivation has to come from the subject themselves. If you are not intrinsically motivated, you can only be kicked in the head so many times before it’s time for us to move on to someone who genuinely WANTS to succeed.

I am inspired by this post from the New York Times that discusses what is known as the Dunning-Kruger Effect — our incompetence masks our ability to recognize our incompetence. In essence, some people are so stupid, that they don’t even recognize that they are that stupid.

It’s like the contemporary fire officer who continues to discuss his or her lousy computer skills.  Do you know one?  While twenty years ago, it might not have been a big deal, but virtually everything we do these days as a company or chief officer requires a certain understanding of how to complete forms, create documents and memos, and to analyze data.

I don’t know of a single department in the nation who is still using a typewriter to perform these tasks, although I’m sure someone will pipe up and claim that distinction.  Unless you are some superstar fireground tactician, I don’t know anyone so gifted that they can forgo the skills required to cover the administrative requirements of the job, and those skills include basic computer use.  Claiming you can’t work a computer just doesn’t cut it in the 21st Century; if you are so confused by a word processing program that you can’t manage to put out a coherent memo, it might be time for a career change.

But this isn’t a rant about not being able to use a computer.  The point is that as times evolve, so do our jobs.  You can complain about it and moan about it all you want, but the expectations placed on us as leaders require us to understand and manage change. You may not be an early adopter, in fact, you might be the last one dragged kicking and screaming to the next level, but at some point, you must make the change or expect to become irrelevant.  As a company officer, your redeeming skill might have been that you could last the longest in a smoky room without puking your guts up, but now that we have methods to skip that desired attribute, you’d better polish some of your other abilities up soon else you will be yesterday’s news.

We must constantly evaluate our knowledge, skills, and abilities and determine what we can do to evolve.  If we fail to do that, we are dooming ourselves to obsolescence. If retirement is within your sixty-day window, that might not matter to you, but if you plan on hanging in for the next few years, I suggest you learn more.  You have to be smart enough to realize you don’t know everything and certainly not so stupid that you think you do.

Dedication to Customer Service

7 comments

How dedicated to serving your public are you? We seem to pay a certain amount of lip service to “serving the public, 24/7, 365″ in our mission statements. I always hear how proud we are to “serve”, but do we draw the line at putting out fires? Carting them to a medical facility? Or are you in an organization who will put someone back in bed or stop a leak until a plumber can get there?

I hear about all-hazards response all the time, but do we draw the line at “hazards”, or do we raise the bar a little? While I don’t advocate anyone in our jurisdiction calling 9-1-1 because they need help completing their tax return, if a situation really does affect our customer that they had to dial that number, aren’t we charged with understanding how this is perceived as an emergency before saying we won’t help?

My wife owns a flooring company. While a floor product delivery may not constitute an emergency issue to you, to her company, when a customer needs a product someplace at sometime, if it isn’t there, it creates issues that may effectively stop the completion of the project, be it a remodel or new construction.  This week, a delivery had to go from the manufacturer directly to the project location in another state.  To the trucking company, excellent customer service was a non-issue: After neglecting to send the materials in a truck with a lift gate, they decided, “Oh well, you’ll just have to wait until we can get a truck to do that later.”  Later being three days later.

They had a pretty blase attitude about the whole thing, despite the fact that they were contracted to deliver something, they had an obligation to deliver it at a certain time and place, and being the subject matter experts on shipping, should have probably realized that they weren’t going to just hand-carry 3900 pounds of product off the truck (especially since they had to use a fork-lift to get it on there). Then to compound the issue, they weren’t very careful about how the product was loaded and they damaged some of the pieces. Again, “Oh, well…”

Dedication to customer service requires a “can do” attitude; it might seem to be outside your scope of practice, but depending on what your marketing strategy happens to be – and make no mistake about it, your mission statement and vision is your marketing strategy when you are fighting for ever-dwindling tax funds or donations – your organization will be faced with very specific situations in which you will have to stretch your resources to “make it happen”.  In our case, we rented a truck, picked up the material from the trucking company and delivered it ourselves.  The customer was completely thrilled.

In my wife’s company, we hope our efforts will be recognized in customer loyalty and a willingness to pass the word on. In emergency services, we hope that the care we take with each challenge is shared loudly when budget time or the annual fundraiser comes around.  You can draw the line where you choose, but in these times of limited funds, can you afford to ignore the added value of extraordinary customer service? It is extra effort that will distance you from the rest of the pack.  When a decision must be made between funding an analysis of the migratory path of earthworms in your community and cutting firefighters, that’s ammo you can’t afford to ignore. The next time you are drooling over your wish list and realizing you can’t afford things, remember the choices you made as to where you drew that customer service line.