Now, I do read a lot and listen to podcasts, etc. and I will check my quotes with a deep internet search to make sure I haven't stolen someone else's ideas, but I'm pretty sure I said this stuff at one time or another.  I also left off anything I paraphrased (I hope) and added some stuff that exists in unpublished posts (there are a few dozen of those).  Believe it or not, we here at FHZ have standards.  They are low, but we do have standards.  

So here you are, from the beginning of FHZ, some of the more memorable ones:

• "When I give you an order, I want to see it done, or your dead body where you died trying to do it."
• "Never eat more than your mask can hold."
• "I am not your friend, I am your boss. If you want to be friends, that's okay, but that doesn't change the fact that I am your boss first."
• "The company officer is the designated adult supervision in the station. Act like it."
• "There won't be a group hug at the end of this. I don't do Kumbaya."
• "When I call for a resource I'm gonna give you type and kind. If I call for a Lincoln-ful of Panamanians, I don't care where you got it, just give me the closest one."
• "Let's put this in terms you can understand: Confined space rescue is nothing more than HAZMAT on a rope."
• "Being a truckie requires resourcefulness. You are presented with a problem no one else knows how to fix and you fix it with what you brought to the party or what you can swipe. After that, it's all magic."
• "Individuals have given themselves the freedom to make poor decisions, then be let off the hook because we 'shouldn't judge them', or because their mommy didn't hug them as a child, or whatever the victim story is this week." (Okay, I just used that one again the other day).
• "The base cause of indignity is usually the result of inconsiderate behavior." (Oh, and that one is new. But I liked it).
• "Conflict in life is inevitable. Conflict escalation and intractability is not." (Alright, that one is new as well.  Back to the old stuff).
• "There's enough ugly going on around us right now without our own people bringing it down on us."
• "Each of us should be serving as a positive example of how to do the job, volunteer or career, and without acting like a bunch of amateurs and whackers."
• "The important part in our lives, really, isn't necessarily what we can fill up our minds with at every moment, but about creating space to let more in."
• "There are a few things that you should raise the stakes for, like your faith, your family, and your country.  But when faced with an unwinnable scenario and a profound lack of resources, sometimes it is best to save what you can save and live to fight on another day."
• "Where t = tempo, r = resources and f = frustration: increasing t multiplied by decreasing r = exponential increase in f."
• "The taxpayers in your community ultimately decide what level of service they want.  If they are insistent that giving you no resources is okay, then they have to be educated to what extent that investment will reap disaster.  Risk is proportionate to return."
• "There are other sides to every argument that get squashed by the rush of the ADD crowd to comment.  Don't fall into the trap of the unenlightened.  Think before you post."
• "I can think of no rational society that thinks it is okay to screw the disadvantaged for the benefit of the privileged.  Taking advantage of the less fortunate is simply bullying."
• "When we use the phrase 'customer service", if that's not appealing to you, try saying it like this: 'doing what is right for our neighbors and the people who visit and work in our community'.  That should be a little more pleasant."
• "Successful coaches match schemes to personnel, not vice-versa."
• "If you are going to successfully implement change in your organizational culture, there should be a reluctance to be where you were and a desire to get where you are going."
• "I'm pretty sure that when my ticket , I'm not going to be quoted saying something profound, poetic, or heroic.  It is likely going to be something that can't be repeated around children or the faint-hearted."
• "If we really want our industry to recognized as professional, it requires consistent conduct that is professional."
• 'Legitimate power, in the sense of leading others, is limited to the amount of leverage the followers will permit."
• "Tansformative leadership requires commitment, honesty to self, and an understanding of the world.  It's yours if you can embrace change, open yourself up to it, and set the example to others."
• "Our business is too dangerous to leave the teaching to amateurs."
• "Perhaps if you guys are going to fight fire like you are in the '70's, you should be paid like we were then too."
• "If as a team, you can't agree on the destination, someone needs to get out of the car. Ultimately, getting to the destination requires assessment, negotiation, understanding, cooperation, and ends with commitment."
• "More often than I care to, my 'command presence' comes out at inopportune times, like when I am talking to my wife (she doesn't like it), my kids (they're not crazy about it either), or my colleagues (they probably think I'm insufferable anyway)."
• "If you fail to illustrate a clear picture of who is in charge, someone else will come in and fill that drawing in for you."
• "Sometimes the best we can do is to pin it down to the neighborhood of origin, if that's what was burning when we got there."

Since at some point perhaps I'll add another page of these for the next years, if one of the sentences I uttered strikes a chord with you, point it out to me and I'll add it.  I'm all about customer service.  Until next time, thanks for reading.

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Later that evening, while tucking the girls into bed, my wife found the second of the two Blackberries in my youngest daughter Honora’s bed.  The screen was waterlogged and upon opening the battery door, it was full of water.  In short order we found the other Blackberry similarly waterlogged.  The good news is that the children are still alive.  Hopefully we are not out $750 worth of phones and a whole bunch of important work pictures.  The phones will be sitting in rice for a few days and the culprits sitting in room restriction for a few days as well.

All children get into mischief and I weigh the situation against the likelihood that it wasn’t intentional and maybe someday soon we will laugh about it.  But the issue is that a certain amount of discipline must be leveraged to provide an effective and memorable lesson.  The discipline must be appropriate for the situation, and of course, past infractions have to be counted.  They haven’t been very cooperative lately, so this really upped the ante.  And while a spank on the rear might handle a quick tantrum or something like that, punishment for an event like this must deliver a life message and spanking won't cut it.  So room restriction it is, and while they are there, we want the rooms spotless. 

But as a parent, in this case, the effort is difficult.  My wife is going out of town for the weekend and I had some fun things I wanted to do with the girls.  I could easily change the discipline but what message would that send?  I want badly to go into their rooms and hug them and tell them that there’s a good chance I can resurrect the data, but after having specifically telling them the phones were off-limits, they disobeyed the order and everything ISN’T just okay.  Smiling and making nicey-nice is not going to help things any, except in the immediate moment.  Failing to listen to an order must bear repercussions.

People often remark about how good our children are and we take a lot of pride in that.  But they see the result of lots of second-guessing, mistakes and heartbreak, because that’s what being a parent is like if you are doing your job.  You struggle between doing what’s best to positively reinforce good behavior and what’s best to discourage bad behavior.  And bad behavior, regardless of fun plans and the desire to kiss and make up, must have consequences.  To not have consequences invites repeated poor performance.

Honestly, I have it easier than some people have it, because my kids are pretty good.  But it’s a continual cycle; they are good, and they make it easier to provide positive experiences.  When they are bad, we struggle with wanting to continue to be affectionate and supportive, even though we know that to act like everything is okay would not send the right message.

Caring leaders endure the same exact experiences.  If you choose, re-read what I just wrote and insert “leader” in the context every time you see “dad”.  As a command officer, I make decisions that on occasion, must be followed regardless of what those who are recieving end want to do, or feel like doing.  They may even want to question my decision.  In this case, there must be repercussions to disobeying a direct order.

Making discipline mean something is required to elevate the attention level of the subject.  Some people can be reached with something as simple as a look.  Some require the equivalent of a 2×4 across the head.  And enforcing discipline hurts for us sometimes as well because those decisions are based on experience and understanding of a particular situation, but those decisions are contrary to the desires of the "children".  Sometimes, despite insisting that what we say is right, our children disobey us, and discipline is invoked, in order to reinforce a message. Likewise with our subordinates.

I try to support positive behavior through positive reinforcement.  And when I have to administer discipline, I struggle with doing so, because, as a good leader, I probably care more than I should.  But I also know that I am fortunate to have good people who, given the chance, will make good decisions, and I like to think that is a continual cycle.

Consider this when you lead.  You are responsible for the welfare of the people who you supervise.  If you are the designated leader, you have to be proactive, and provide opportunities for success.  But when things don’t go right, it is not time to be everyone’s best friend.  It is time to do what is right and that involves, more often than not, making hard decisions that benefit all involved.  As I say often to my children, "I am not your friend, I am your father.  If we get along we can be friends, but I am your father first."  Feel free to insert "boss" in lieu of "father" in that statement as well.

My children will survive this event and live to tell about it, as will we.  But hopefully we will now have further understanding as to what is expected and the consequences of failure.  And in the same respect, when you have that moment with your charges, they should too.

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At a little after 0600 most of the year, the sun is coming up in the East over Broad Creek at the exact same time as I cross the bridge.  The result is a collection of some of the most spectacular sunrises I have ever seen.  Almost every morning, the view is a little different in the sky, but with the lighting of the tidal marsh on that angle, as well as a marina and some other landmarks, it is a glorious sight.

One morning as I crossed the bridge, a car was stopped on the bike lane, the driver taking a picture.  While this is pretty common, I remember the sunrise wasn't the most spectactular I had seen in a while and I thought, "Wow.  He thinks that's a great sunrise and it's probably one of the least amazing of the year."

But in thinking about that idea, it occurred to me that while I got to see this great sunrise almost every morning, I knew that this wasn't a "keeper".  For this poor guy it was one of the highlights of his trip, but because he might have been from somewhere that doesn't have these kinds of views, or for any number of reasons, he didn't know what he was missing.

Your own organization can be much the same way.  You could be "the best". Your department could be a shining example of excellence in your area.  But really, how do you know if you are doing anything significant, or innovative, or even RIGHT if you don't benchmark against other comparable organizations?  

But similarly, what if you are choosing the wrong benchmarks?  There are more than a few methods to measure your organization that can give you the snapshot you need for continual improvement.  And there are those who provide no meaningful yardstick to measure against, especially since some of them have been used to prop up organizations who can meet their "standards" yet fail to achieve even the slightest dent in what is considered a modern emergency service organization.

When someone inquires about accreditation and wonders what an organization can possibly gain from such recognition, in many cases, it is not necessarily the acknowledgement of having met those standards, but the effort the people of the organization make in getting there.  Members of an accredited organization that participate in the process find that they understand the strengths as well as the weaknesses of their organization much better than those who do not.  The knowledge aquired about the organization isn't the most important benefit, though.  More important is the process of examining the facets of running the department and understanding how each part is integral to the workings of the whole.

The challenge of seeking the perfect sunrise requires research to know when and where to find it.  A little experimentation is necessary to see that sunrise from different vantage points and to understand the desired qualities.  Some luck helps in that sometimes the solutions fall right into our laps and we just happen to be in the right place at the right time.  But ultimately, we can't just look at one sunrise and say, "That's the best one", unless of course, it's the only one you ever see.

Stretch a little.  Go out and see what you can see.  Ask questions and open your mind.  Learn and understand the nature of quality and how it presents itself in the efforts you make.  And when you have seen more, you can see that your way might not be the only way, and likewise, someone else might see what you see and they might be enlightened as well. 

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A while back I posted an invitation to anyone who would listen about coming to work here. I don’t know for sure what impact I had on the numbers, but we had hundreds of applications submitted. From there we provided access to written testing locations around the country, because we sincerely are interested in obtaining the best candidates available. Of those who passed the test, invitations were offered to take a firefighter candidate physical fitness assessment and oral interviews, which are being conducted this weekend. The next steps in the process involve the ranking of candidates on a list from which we draw to fill openings for roughly the next 18 months.

Even there the fun doesn’t stop. When we have an opening, we have to justify the need to fill that opening, which in this economy, sometimes is tougher because of our need to remain fiscally responsible to the citizens of the Island. But with an overwhelming desire to maintain our reputation as a world-class resort destination as well as an excellent community in which to live, public safety is responsibly maintained.

There are a few more steps along the way and when we hire you, there are a lot of expectations placed on you in the first year between requirements for National Registry and South Carolina EMT certifications, IFSAC Firefighter 1 and 2, and HAZMAT Operations certifications, and a whole host of others. Not to mention you are expected to be able to work as part of a team, be customer service oriented, and maintain your ability to do the job through physical fitness and mental preparedness.

It’s not a job for everyone and sometimes we lose a few along the way when they wash out. It’s not necessarily a reflection on their ability to do the job, but more so that we have very high expectations of our employees and it just isn’t for everyone.

The overall compensation package is good though, and we have innovative benefits like zero-interest computer loans, tuition reimbursement for degree-seeking individuals, and incentives for obtaining certain educational benchmarks like HAZMAT Technician or BCLS Instructor certifications. We have state-of-the-art fire apparatus and ambulances, having recently replaced the entire fleet, and opportunities for participation in special operations programs, as we host (in partnership with Bluffton Township Fire District) a state-designated regional HAZMAT Response Team as well as a regional US&R response team.

I wish I could be up there to welcome you and to tell you good luck, but I plan on enjoying the weekend with my family at home. We may walk from our home to the beach, or go for a bike ride on the miles of activity trails across the entire Island, or take part in one of the weekend festivals that go on frequently at Shelter Cove Park. This is a tremendous place to work and to live. Good luck and hopefully, if you want to work with us, we can find a way to work together.

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I happened to be listening to a podcast of TEDTalks, in particular, the disabled activist Caroline Casey speaking about looking past limitations. It is really a motivating talk when you listen to it and I don’t want to spoil the surprise for you, but the point she humorously makes is that often, the limits on what we can do are ones we have put there ourselves. If we don’t know we have limitations, there’s really no saying that we can’t do something. This of course assumes that whatever it is that you are trying to achieve is possible within the laws of physics; for example, I don’t know if I can or cannot lift a Yugo because I have never tried, but something tells me that it’s not likely. I know I can’t overhead press a Suzuki GS750E, so logically I know certain limits.

But in achieving our dreams, the amazing thing about the human mind is that if we don’t know how to do something, and we are innovative enough and curious enough, we can take what resources we have and solve problems. After all, mankind has been doing this since the invention of the wheel, and our creativity continues to evolve daily with each new thing we know (and each thing we don’t).

As leaders, we have to not just eliminate barriers for our subordinates’ success, but to avoid putting ideas of failure in their head as well. I can think of a number of occasions in my life where I was discouraged from doing something because the individual themselves saw it as “impossible” or “unrealistic”. I know of times where my own vision was belittled by people whom I should have been getting encouragement from instead.

There is a difference between coaching or mentoring to consider timing and resource allocation, or simply looking at alternatives, and complete undermining of your dreams. In my own case, sometimes I wonder what those people say now that I have made some of those dreams possible?

Failure is something to be expected when we are stretching forward. We reach until we slip and fall. But success comes when you learn to recover from failure. If you have to be propped back up every time you get knocked down, it doesn’t build resilience, it builds dependence. A key secret to success is to appreciate the failures for what they are: a lesson. Develop ideas based on those experiences and get back on the road again.

We need to understand that dreams are what positive change is made of. If we aren’t focusing on the hurdles, we won’t be worried about clearing them. And if we happen to hit one of those hurdles, we keep our eyes on the goal and figure out what it takes to get there. Look to the finish line and reap the reward of success.

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We tend to think that one set of characteristics is independent of the other, when in fact, there are those who have learned to develop all of these qualities. Rhett Fleitz, over on Fire Critic, posed the question, “Who will be our new leaders in the fire service?” Who are tomorrow’s Brunos and Yvarras? Our Downeys and Dunns? The Brennans and the Brannigans? What did these people possess that we, perhaps, do not?

Maybe things like charisma, or an innate knowledge of what ideas stick and how to sell them to others? Or perhaps it is simply a passion for their ideas? Is it that they cared for others so much that they were/are compelled to share all of their riches, which in their cases were their vision of something better than the status quo?

If you look at my list, you’ll note that some of those names are no longer with us and some still are. While legends may grow after someone passes away, none of the individuals identified in my short list became legendary only after their demise. In fact, when they left us, they were very much in the leading edge. Those on the list who are still among us, although retired, are still sharing their passion with us today. They could easily have gone to hang out at the pool and sip Mimosas, but they still can be heard and seen, sharing their vision, and probably will up to the day they too leave us (hopefully nowhere near soon).

When you think about who these new visionaries are, do you say to yourself that they should be instruments of conveying today’s knowledge or are they those who share the idea of what it could be if we all apply ourselves? Because of today’s ability to reach out over the internet, I’d suggest there may be more “candidates” for those “positions”, simply because we were limited, in the early days of my career, to those who were able to come to me, or I to them. Now you can find an expert on every click of the mouse.

What constitutes the next leader of the fire service? Which qualities break someone out from the pack? You tell me. As far as I am concerned, we have lots of leaders now, and we have none. We should all be reaching out to exceed even what we perceive is our potential, understanding that the only limitations we possess are the ones we have given ourselves or gave permission to others to place on us. Until we can look past what is and look toward what can be, we will remain right here in our own existence. As Gandhi said, “Be the change you wish to see in the world.” If you want to be the next leader, it’s yours to reach out and grab.

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We are all interconnected; how so remains to be examined. We are part of a bigger whole.

Capacity building can be defined as “activity which strengthens the knowledge, abilities, skills and behavior of individuals, while improving institutional structures and processes such that the organization can efficiently meet its mission and goals in a sustainable way.”

For organizations, capacity building may relate to almost any aspect of its work: improved governance, leadership, mission and strategy, administration, program development and implementation, identification of revenue streams, diversity, partnerships and collaboration, evaluation, advocacy and policy change, marketing, positioning, planning, etc.

For individuals, capacity building may relate to leadership development, advocacy skills, instructional abilities, technical skills, organizing skills, and other areas of personal and professional development.

When I began to write this article, I was thinking about a different direction than the one I shifted to this morning. I happened to be listening to Bob Edwards this morning, as I do routinely when I am driving around. He was interviewing Tom Shadyac, best known as the director behind movies like Ace Ventura. I’ll let the I Am video tell the story, but in short, he had a mind-opening experience as a result of a bike accident and the subsequent recovery, and it inspired him to make a documentary which seeks answers to deeper issues.

The point in his interview that really got me was this: We have been taught over the course of our lives when faced with a problem to ask “What is wrong?” when we should really be asking “Why is this wrong?” Shadyac suggests a more metaphysical approach to our cultural issues which revolve around more cooperation and supportiveness and less competition and strife.

When I applied this to what I had begun to write, it occurred to me that maybe we (emergency services and in society as a whole) are going about this all wrong. Our continual inability to work together to foster positive change is likely deeper than even we originally suspected. If we continue to go after each others’ throats in the vollies vs. career, East vs. West, Fire vs. EMS, safe vs. unsafe battles which rage daily in our business, how can we ever expect to achieve any respect from others outside emergency services, much less endorsement on issues we can all agree on.

It seems to me that the KSAs we need to teach are farther removed than basic operational issues, the KSAs we need to emphasize are our greater connection throughout the entire emergency services industry, how we need to get past the things that divide us and unite about things we can agree on and change.

We talk about “brotherhood”, but what really is brotherhood anymore? You have brothers in career shops bashing brothers in vollie houses because of a number of reasons. Shouldn’t we simply agree that we both do a dangerous job, made more dangerous by the bean-counters limiting our abilities to obtain cutting edge technologies, the best training, and sufficient staffing?

I realize that I have indeed been asking “why” things are wrong for a long time, while many of my brothers were and are still focused on “what” is wrong. I just guess I needed someone to point that out to me.
The capacity building in ourselves, in our organizations, and within our industry is essential for our continued survival. Einstein said, “We shall require a substantially new manner of thinking if humanity is to survive.”

I’m suggesting that a good place to start is in a society where there are those who have a core value of service to others, a society in which the greater good is supposed to be placed above that of the individual, and where characteristics of selflessness and courage are valued attributes, not hindrances. If there is any established society in which those morals are daily sought and in which we insist they are founded upon, it would be the society made up of fire and EMS professionals.

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Hilton Head Island Fire and Rescue

EDITORS NOTE: THE PERIOD IN WHICH THIS APPLICATION WAS OPEN IS NOW EXPIRED.  I ASK THAT IF YOU ARE STILL INTERESTED IN A JOB WITH HILTON HEAD ISLAND FIRE AND RESCUE, THAT YOU CONTINUE TO MONITOR FOR THESE OPPORTUNITIES IN APPROXIMATELY 12 TO 18 MONTHS.  AS A RESULT, THE LINKS TO THAT APPLICATION ARE NOW DISABLED.

The Town of Hilton Head Island, South Carolina, has opened up the floodgates for anyone interested in applying for the position of firefighter.  I have worked for this agency since it was created from the merger of three other emergency providers in 1993, but I also worked for all three of those other agencies at one point or another since 1982.  I have stuck with this team for so long and continue to do so for at least one main reason: Because Hilton Head Island Fire and Rescue’s leadership and personnel are committed to a vision of excellence and service and prove it regularly.

We have seven stations serving a world-class beach resort community with all-hazards emergency response.  Since 2008 we have completely replaced our entire fleet of 10 engines and in two months we will have completely replaced our fleet of 10 ambulances.  Our tillered aerial is also scheduled for upgrades within this budget year and the other TDA in the next five.

Everyone on the line is required to be cross-trained and certified.  By the first year, all newly hired firefighter/EMTs must carry at least an IFSAC or ProBoard Firefighter II credential and a National Registry EMT Basic credential.   Within your first year, a stack of other required credentials will quickly accumulate from the classes we send you to if you are hired and don’t have that training.  But that’s just the beginning of a long career in which education is encouraged.

Hilton Head Island Fire and Rescue supports earning a college degree if you don’t yet have one, and more than a few personnel have gone on to graduate with degrees through the Town’s tuition reimbursement program. In addition to the number of personnel who regularly attend the National Fire Academy, our organization also boasts its share of Executive Fire Officer graduates.  HHIFR is well represented by a number of personnel who write, teach and consult on the national and international issues in emergency services.  We have representatives on NFPA and IAFC committees, national and state training committees, and serving as instructors of the South Carolina Fire Academy.  In fact, all line officers are required to maintain an instructor credential with the South Carolina Fire Academy in addition to a number of other certifications.

If you truly believe that our mission is to prevent disaster first, we are the department you want to be affiliated with.  Our building and fire codes are some of the strongest in the region and they are enforced by our excellent Fire Marshal’s Bureau as well as the Town’s Building and Codes Enforcement teams.  A great number of occupancies on the Island are protected by fire sprinklers and equipped with monitored alarm systems.  We have a very proactive outreach to youth through participation in school education programs.  Our personnel teach regular CPR and first aid courses to the public, and we had one of the first community-wide AED programs in the nation.  Disaster planning and management is conducted by the Town’s own Emergency Management staff, located in our Headquarters and working hand-in-hand with the rest of the team.  If all else fails and disaster does strike on the Island, citizens and visitors call our own enhanced 9-1-1 communications center, operated by public safety communicators who are also part of the HHIFR family.

Our CFAI-accredited department runs advanced life support ambulances along with our engine companies and we not only respond, but we transport as well.  Hilton Head Island Fire and Rescue co-hosts (with our brothers at Bluffton Township Fire District)  one of five recognized US&R Regional Response Teams in the South Carolina US&R Program as well as the regional HAZMAT Emergency Response Team, with responsibilities as part of the state-wide counter-terrorism response plan.  We have a brand-new training facility with a tower and propane props, our own fleet maintenance facility, and are in the process of rebuilding our fifth station out of seven, with the remaining two scheduled for demolition and re-construction in the next three to five years.

Hilton Head Island is a unique place to live and work.  While the United States Census lists Hilton Head Island with a population of 48,000, the average daily population exceeds 100,000 when you add in visitors, workers, day-trippers, and at peak can be up to 275,000.  The residents of the Island are very particular about their level of expectations. There are many CEOs, managers, military leaders, and retired executives who call Hilton Head Island home, as well as native Islanders, young families, and immigrants.  We have to serve all of them with a very high standard of care, no matter what their emergency is.  It is what we expect from our personnel, 24/7.

I have passed on more than a few opportunities when after reflection, I realize how good it is here and how much I enjoy it here.  We have amazing personnel working with us and we have a very supportive community to work in.  If you would like an opportunity to work with this team, please check out the links I have embedded in this post to learn more about us and our community, and take the time to apply.  As a parting note: While sharing this information via my blog does not qualify me for a referral bonus (I have to actually KNOW you), I’d rather that if given the opportunity, you mention that you found this process through the Firehouse Zen site.  My request is simply to illustrate the power of networking through this type of media.

Good luck! And click here if you haven’t already for the application site!

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There is more to what we do than just "fighting fires".

In a fit of laziness, and believing fell well that I was smarter than any ol’ blogging software, I tried to use a previous blog to shortcut the addition of categories and tags.  Of course, this resulted in my changing forever the URL of that post and with my already poor memory, forgetting the previous one so I could revert to it once again.  And no, I already tried just going back to a previous version.

Thus our Zen lesson of the day: When it may seem like you are saving time, often, it costs more time to fix when you screw it up.  This, however, comes back around to the reason for the post to begin with.

As I said in “Hogs To The Trough“, we have been our own worst enemy.  We have failed, on any number of levels, to “sell” our message to the people who need to hear it most.  Getting the message out requires effort that some of our brothers and sisters simply don’t see as a priority.  We are, as I have heard so many times before, the “only show in town”.  I’m pretty sure the refrain to that is, “You have no choice but to call us when your house is on fire”.  This has been the argument of the Anti-Customer Service crowd for a very long time.  In fact, since before some of you little nippers were born.

If we were doing such a great job, this would be a no-brainer.  Cut emergency service spending, people die.  Well, if that were absolutely true, I’d bet we’d be hearing a lot more screaming from the public.  While I believe strongly that cutting emergency service spending does result in a greater flirtation with disaster and mortality, the realization from the public is, we cut emergency service spending and guess what?  No one died yet.

These are the same people who, when faced with the addition of a traffic light at the busiest intersection in town, cry and complain in the newspaper and at meetings about the inconvenience, only to cry and complain about the lack of public safety consideration when a family of four dies at said intersection.  Then, of course, that horse has already fled the barn, but by God, there’d better be a traffic light at that intersection before the weekend or heads will roll.

There are no switches for turning on the message or turning it off.  If you aren’t preaching the Gospel daily, the audience doesn’t hear the message when everyone is shouting and it’s too loud to hear.  Our presence in our communities has to be a daily event, so that when you are silenced, it is deathly quiet, and people realize, “Hey, something is wrong here.”  If you are saving homes and businesses from fire through your prevention message and excellent response and mitigation, you need to trumpet that to the rafters, and regularly.  If your community sees a benefit in early recognition of cardiac arrest, advantageous placement of AEDs, and the presence of a well-trained, well-equipped tiered medical response, you need to share that.

There are no shortcuts to this.  Communicating the message of the value of your organization must be done constantly.  This isn’t a one-individual task either; it has to be at the very heart of your organizational culture, that service to the community isn’t just a good idea, it is the core of our existence.  When we fail to provide an excellent service, the taxpayers will remember it come budget time.  If we piss off the masses, they will be the first to stand silent when we are losing personnel, apparatus, equipment, training, and every other enhancement, because frankly, your existence is invisible to them.  Given the choice between funding you and not funding you, if the effect is only a subjective loss (just because you SAY people will die, doesn’t mean they will), they are more willing to take the chance of not funding your needs.

My wife owns a flooring retail and installation company, KPM Flooring, here on Hilton Head Island.  She is the sole proprietor. She has a vision of what the organization represents to her customers.  She doesn’t wait for you to read her mind to find out what that vision is.  She doesn’t wait for you to come in looking for tile or a beautiful area rug to show you what things could be like in your home.  She creates (herself, I might add) advertisement that portrays her company as being “sophisticated”, “classy”, “exclusive’, “original”, and “innovative”.  Those words are in quotes because these are comments we have gotten from people who have viewed her website or her print advertisement.  And you know what?  They have found this to be true and have told their neighbors, families, friends, etc.  We probably advertise less than Brand X, but where we advertise and the message we send says: If I want a really classy look to my home or business, I need to go to KPM Flooring.

Getting your message out requires you to have an idea what you want your message to be, first.  Many emergency service organizations haven’t even decided upon that concept yet.  They are happy with the status quo.  The status quo doesn’t require a bunch of effort.  There’s a certain comfort to saying, “We’re okay with the idea the public thinks we are a tax burden, but they don’t have a choice.  You know, because PEOPLE WILL DIE.”

We don’t want to change.  If we did, we would do it willingly.  As Pumbaa said, “You have to put your behind in your past“.  Or something like that.  If we really do care about serving the public, we will get on board in getting them involved to find out what it is they need, and providing service for that need.  When we can do this, the community won’t PERCEIVE that they have a need for us, they will KNOW they have a need for us.  And when they do, you won’t have to worry about budget cuts again.

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When you don't have the resources internally, develop partnerships.

Successful coaches don’t force a system down the throats of their personnel without a very good reason. Instead, through careful evaluation of skill sets, they point their personnel toward positions in which they will have the greatest impact.

I’m a huge football fan. I’m impressed by teams that are able to recruit and develop personnel to fit their particular schema.  But there are also those who try to take a scheme they have bought into wholesale and refuse to adjust based on what their personnel can and can’t do.

If you wonder about what I’m getting at, look at it like this: If you are a fire chief in a small town or suburban department and insist that your department uses tactics employed in the big urban departments, I would suggest that you objectively evaluate the success you have with that and consider using different tactics.  Truly urban fire departments can bring resources to bear quickly. Urbanized areas often have great water supply and relatively short response times.  In a lot of departments around our nation, we don’t have an unlimited amount of companies to throw at an incident. We don’t have great water supplies everywhere.  As a result, we must find alternative delivery methods.

If you fail to admit this to yourself and choose to ignore the need to develop other abilities, you will continue fighting the same battles with the same results.  Develop vision and understand that there are other ways to do the job you do and to provide the service desired by your community, by getting them to help solve some of these issues.  Open up some planning sessions to the public and solicit ideas.  See if the people you serve have ideas that can provide resources you didn’t think were available.  If anything, the participants will enjoy learning more about what it is we do, as well as to educate the public on the things we really need.

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